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How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals

Available copies

  • 1 of 1 copy available at Kirtland Community College.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5415.13 .W47 2019 30775305544463 General Collection Available -

Record details

  • ISBN: 9780749484835
  • ISBN: 0749484837
  • ISBN: 9780749498832
  • ISBN: 0749498838
  • ISBN: 9780749486167
  • Physical Description: print
    ix, 177 pages : illustrations ; 23 cm.
  • Edition: Sixth edition.
  • Publisher: London ; Kogan Page Limited, 2019.

Content descriptions

Formatted Contents Note: Introduction -- Situation analysis -- the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Writing the plan -- Presenting the plan, follow-up and revision -- Mini-plans and quick plans.
Summary, etc.: "How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.
Subject: Marketing Management
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