How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals

Westwood, John 1947- (Author).

Summary: "How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.

Record details

ISBN: 9780749484835
ISBN: 0749484837
ISBN: 9780749498832
ISBN: 0749498838
ISBN: 9780749486167
Physical Description: print
ix, 177 pages : illustrations ; 23 cm.
Edition: Sixth edition.
Publisher: London ; New York, NY : Kogan Page Limited, 2019.
Copyright: ©2019

Content descriptions

Formatted Contents Note:

Introduction -- Situation analysis -- the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Writing the plan -- Presenting the plan, follow-up and revision -- Mini-plans and quick plans.

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Marketing Management

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Creating success

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Location	Call Number / Copy Notes	Barcode	Shelving Location	Status	Due Date
Kirtland Community College Library	HF 5415.13 .W47 2019	30775305544463	General Collection	Available	-

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HF 5415.13 .W47 2019

30775305544463

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