Book
How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals
Record details
- ISBN: 9780749484835
- ISBN: 0749484837
- ISBN: 9780749498832
- ISBN: 0749498838
- ISBN: 9780749486167
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Physical Description:
print
ix, 177 pages : illustrations ; 23 cm. - Edition: Sixth edition.
- Publisher: London ; New York, NY : Kogan Page Limited, 2019.
- Copyright: ©2019
Content descriptions
| Formatted Contents Note: | Introduction -- Situation analysis -- the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Writing the plan -- Presenting the plan, follow-up and revision -- Mini-plans and quick plans. |
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| Subject: | Marketing Management |
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Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 5415.13 .W47 2019 | 30775305544463 | General Collection | Available | - |
Summary:
"How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.