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How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals Cover Image Book Book

How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals

Westwood, John 1947- (Author).

Summary: "How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.

Record details

  • ISBN: 9780749484835
  • ISBN: 0749484837
  • ISBN: 9780749498832
  • ISBN: 0749498838
  • ISBN: 9780749486167
  • Physical Description: print
    ix, 177 pages : illustrations ; 23 cm.
  • Edition: Sixth edition.
  • Publisher: London ; New York, NY : Kogan Page Limited, 2019.

Content descriptions

Formatted Contents Note: Introduction -- Situation analysis -- the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Writing the plan -- Presenting the plan, follow-up and revision -- Mini-plans and quick plans.

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Subject: Marketing Management

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Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5415.13 .W47 2019 30775305544463 General Collection Available -
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1001 . ‡aWestwood, John, ‡d1947-
24510. ‡aHow to write a marketing plan : ‡bdefine your strategy, plan effectively and reach your marketing goals / ‡cJohn Westwood.
250 . ‡aSixth edition.
264 1. ‡aLondon ; ‡aNew York, NY : ‡bKogan Page Limited, ‡c2019.
264 4. ‡c©2019
300 . ‡aix, 177 pages : ‡billustrations ; ‡c23 cm.
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
4901 . ‡aCreating success series
5050 . ‡aIntroduction -- Situation analysis -- the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Writing the plan -- Presenting the plan, follow-up and revision -- Mini-plans and quick plans.
520 . ‡a"How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.
650 0. ‡aMarketing ‡xManagement.
77608. ‡iOnline version: ‡aWestwood, John, 1947- author. ‡tHow to write a marketing plan ‡bSixth edition. ‡dLondon ; New York : Kogan Page Limited, 2019 ‡z9780749486167 ‡w(DLC) 2018059317
830 0. ‡aCreating success.
994 . ‡aC0 ‡bET8
905 . ‡u150792
901 . ‡aon1077575691 ‡bOCoLC ‡c48275 ‡tbiblio ‡soclc
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