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How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals Cover Image Book Book

How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals

Westwood, John 1947- (Author).

Summary: "How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.

Record details

  • ISBN: 9780749484835
  • ISBN: 0749484837
  • ISBN: 9780749498832
  • ISBN: 0749498838
  • ISBN: 9780749486167
  • Physical Description: print
    ix, 177 pages : illustrations ; 23 cm.
  • Edition: Sixth edition.
  • Publisher: London ; New York, NY : Kogan Page Limited, 2019.

Content descriptions

Formatted Contents Note: Introduction -- Situation analysis -- the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Writing the plan -- Presenting the plan, follow-up and revision -- Mini-plans and quick plans.

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Subject: Marketing Management

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Available copies

  • 1 of 1 copy available at Kirtland Community College.

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  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5415.13 .W47 2019 30775305544463 General Collection Available -
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Syndetic Solutions - Summary for ISBN Number 9780749484835
How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
by Westwood, John
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Summary

How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals


How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
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