How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.
"How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.
Record details
- ISBN: 9780749484835
- ISBN: 0749484837
- ISBN: 9780749498832
- ISBN: 0749498838
- Physical Description: ix, 177 pages : illustrations ; 23 cm.
- Edition: Sixth edition.
- Publisher: London ; Kogan Page Limited, 2019.
- Copyright: ©2019
Content descriptions
Formatted Contents Note: | Introduction -- Situation analysis -- the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Writing the plan -- Presenting the plan, follow-up and revision -- Mini-plans and quick plans. |
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Subject: | Marketing > Management. |
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Available copies
- 1 of 1 copy available at Kirtland Community College.
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- 0 current holds with 1 total copy.
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.13 .W47 2019 | 30775305544463 | General Collection | Available | - |