Retail 101 : the guide to managing and marketing your retail business
Record details
- ISBN: 9780071840149 (alk. paper)
- ISBN: 0071840141 (alk. paper)
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Physical Description:
print
xix, 251 pages ; 23 cm - Publisher: New York : McGraw-Hill Education, [2014]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Being indie in a big-box world. Standing out among the crowd ; Stepping outside your comfort zone ; Leaning on outside organizations ; Identifying your unique store story -- Practical steps to increase your store visibility and sales. Sourcing products through trade shows and the internet ; Buying for customers versus yourself ; Selling your products ; Applying press and marketing to your business -- Making a mark in the economy. Making your presence online ; Taking part in shop-local initiatives ; A crystal ball for independent retailers. |
Search for related items by subject
Subject: | Retail trade Management Marketing |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5429 .R494 2014 | 30775305480718 | General Collection | Available | - |
Retail 101: the Guide to Managing and Marketing Your Retail Business
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Summary
Retail 101: the Guide to Managing and Marketing Your Retail Business
YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA