Book
Retail 101 : the guide to managing and marketing your retail business / Nicole L. Reyhle and Jason A. Prescott.
Record details
- ISBN: 9780071840149 (alk. paper)
- ISBN: 0071840141 (alk. paper)
- Physical Description: xix, 251 pages ; 23 cm
- Publisher: New York : McGraw-Hill Education, [2014]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Being indie in a big-box world. Standing out among the crowd ; Stepping outside your comfort zone ; Leaning on outside organizations ; Identifying your unique store story -- Practical steps to increase your store visibility and sales. Sourcing products through trade shows and the internet ; Buying for customers versus yourself ; Selling your products ; Applying press and marketing to your business -- Making a mark in the economy. Making your presence online ; Taking part in shop-local initiatives ; A crystal ball for independent retailers. |
Search for related items by subject
| Subject: | Retail trade > Management. Marketing. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 5429 .R494 2014 | 30775305480718 | General Collection | Available | - |