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Retail 101 : the guide to managing and marketing your retail business

Reyhle, Nicole (author.). Prescott, Jason, (author.).

Available copies

  • 1 of 1 copy available at Kirtland Community College.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5429 .R494 2014 30775305480718 General Collection Available -

Record details

  • ISBN: 9780071840149 (alk. paper)
  • ISBN: 0071840141 (alk. paper)
  • Physical Description: print
    xix, 251 pages ; 23 cm
  • Publisher: New York : McGraw-Hill Education, [2014]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: Being indie in a big-box world. Standing out among the crowd ; Stepping outside your comfort zone ; Leaning on outside organizations ; Identifying your unique store story -- Practical steps to increase your store visibility and sales. Sourcing products through trade shows and the internet ; Buying for customers versus yourself ; Selling your products ; Applying press and marketing to your business -- Making a mark in the economy. Making your presence online ; Taking part in shop-local initiatives ; A crystal ball for independent retailers.
Subject: Retail trade Management
Marketing
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