Retail 101 : the guide to managing and marketing your retail business
- 1 of 1 copy available at Kirtland Community College.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Kirtland Community College Library||HF 5429 .R494 2014||30775305480718||General Collection||Available||-|
- ISBN: 9780071840149 (alk. paper)
- ISBN: 0071840141 (alk. paper)
xix, 251 pages ; 23 cm
- Publisher: New York : McGraw-Hill Education, 
|Bibliography, etc. Note:||Includes bibliographical references and index.|
|Formatted Contents Note:||Being indie in a big-box world. Standing out among the crowd ; Stepping outside your comfort zone ; Leaning on outside organizations ; Identifying your unique store story -- Practical steps to increase your store visibility and sales. Sourcing products through trade shows and the internet ; Buying for customers versus yourself ; Selling your products ; Applying press and marketing to your business -- Making a mark in the economy. Making your presence online ; Taking part in shop-local initiatives ; A crystal ball for independent retailers.|
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|Subject:||Retail trade Management