Search results for [Advertising] at Kirtland Community College

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Ad critique : how to deconstruct ads in order to build better advertising / by Tag, Nancy R.;

Includes bibliographical references and index.Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique.

Subjects: Advertising.; Advertising; Criticism.;

© c2012., SAGE,

Available copies: 1 / Total copies: 1

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Hey Whipple squeeze this! : the classic guide to creating great ads / by Sullivan, Luke.;

"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--Includes bibliographical references and index.Salesmen don't have to wear plaid: selling without selling out -- A sharp pencil works best: some thoughts on getting started -- A clean sheet of paper: coming up with an idea, the broad strokes -- Write when you get work: completing an idea, some finer touches -- Concepting for the hive mind: creativity in analog and digital -- Big honkin' ideas: putting it all together -- In the future, everyone will be famous for 30 seconds: some advice on telling stories visually -- But wait, there's more!: Seriously, does direct-response TV have to suck? -- Radio is hell but its a dry heat: some advice on working in a tough medium -- "Toto, I have a feeling we're not in McMann & Tate anymore": working out past the edge -- Only the good die young: the enemies of advertising -- Pecked to death by ducks: presenting and protecting your work -- A good book or a crowbar: some thoughts on getting into the business -- Making shoes versus making shoe commercials: is this a great business or what?

Subjects: Advertising copy.;

© 2012., Wiley,

Available copies: 1 / Total copies: 1

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Advertising slogans of America / by Sharp, Harold S.cn;

Subjects: Slogans.; Advertising;

© c1984., Scarecrow Press,

Available copies: 1 / Total copies: 1

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Provocateur : images of women and minorities in advertising / by Cortese, Anthony Joseph Paul.;

Includes bibliographical references (pages 217--232) and index.Representations, multiculturalism, and mass media -- Visual attraction, body display, and advertising -- Gay and lesbian advertising -- Constructed bodies, deconstructing gender : sexism in advertising -- Aggression and violence in mass media -- Symbolic racism in advertising -- Ethnic marketing -- Speed and visual fragments: toward postmodern consciousness.

Subjects: Advertising; Minorities in advertising.; Women in advertising.;

Available copies: 1 / Total copies: 1

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Ads, fads, and consumer culture : Advertising's impact on American character and society / by Berger, Arthur Asa,1933-author.;

Includes bibliographical references and index.The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the “1984” Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives.Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives. -- provided by publisher.Description based on print version record.Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects: Electronic books.; Advertising;

On-line resources: https://ebookcentral.proquest.com/lib/kirtland-ebooks/detail.action?docID=6284593 -- Available  online. Click here to access.;

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Hit brands : how music builds value for the world's smartest brands / by Jackson, Daniel M.,1972-author.; Jankovich, Richard,author.; Sheinkop, Eric,author.;

Includes bibliographical references and index.The history of music and brand relationships -- Music as identity -- Case studies for music as identity -- Music as engagement -- Case studies for music as engagement -- Music as currency -- Case studies for music as currency -- The future.

Subjects: Music in advertising.; Branding (Marketing); Advertising;

Available copies: 1 / Total copies: 1

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Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / by Pennock, Pamela E.;

Includes bibliographical references (p. [231]-275) and index.Introduction. Health, morality, and free speech -- Pt. 1. The failed fight to ban alcohol advertising, 1947-1958 -- 1. Temperance and mass society -- 2. The industries' regulatory response -- 3. Legislative battles : politics and rhetoric -- Pt. 2. The battle to regulate cigarette marketing, 1960s -- 4. Emergence of the postwar antismoking movement -- 5. The warning label debate -- 6. The next push : restricting advertising -- Pt. 3. The new temperance movement and alcohol marketing restrictions, 1970s and 1980s -- 7. The political, legal, and scientific context of regulation -- 8. Policy contests : warning labels and advertising controls -- Conclusion. The elusive quest for restraints.

Subjects: Advertising; Advertising; Corporate speech;

© c2007., Northern Illinois University Press,

Available copies: 1 / Total copies: 1

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A History of Advertising : The First 300,000 Years. by Richards, Jef I.;

Intro -- Contents -- Introduction -- Part I. ANCIENT TIMES THROUGH THE DARK AGES -- 1. Advertising Archaeology: Where to Begin? -- 2. From Late BCE to Early CE -- 3. The Dark Ages of Advertising -- Part II. THE RENAISSANCE THROUGH THE VICTORIAN AGE -- 4. Emerging from the Dark -- 5. Some Seventeenth- and Eighteenth-Century Advertisements -- 6. The Result of Revolutions -- 7. Nineteenth-Century Methods and Media -- 8. Appeals and Social Implications via Nineteenth-Century Advertising -- Part III. THE TWENTIETH CENTURY AND BEYOND -- 9. The Twentieth-Century Advertising Explosion and Beyond -- 10. Industry People, Agencies, and Changes -- 11. The Science of Advertising -- 12. Criticism, Law, and Policy -- 13. Improving on the Old -- 14. Newest Media and Methods -- 15. Living in a Virtual World -- 16. Ads and Culture -- 17. 2020 and Beyond -- Conclusion -- Notes -- Bibliography -- Index.Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background.This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. -- provided by publisher.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subjects: Electronic books.;

On-line resources: https://ebookcentral.proquest.com/lib/kirtland-ebooks/detail.action?docID=6946566 -- Available  online. Click here to access.;

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Small business marketing kit for dummies / by Schenck, Barbara Findlay.;

Harness the power of marketing and watch your business grow. Packed with tips for low-cost, high-impact campaigns, this guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.Getting your marketing bearings. Framing the marketing process ; All about customers ; Seeing your product through your customers' eyes ; Sizing up competitors and staking out market share ; Setting your goals, objectives, strategies, and budgets -- Laying the foundation for marketing success. Taking stock of your business image ; Forging your brand ; creating marketing communications that work ; Hiring help when you need it -- Marketing in a screen-connected world. Establishing an online presence ; Getting interactive with social media ; Packaging your message for blogs and other online channels -- Getting the word out with ads, mailers, promotions, and publicity. Creating and placing print and outdoor ads ; Broadcasting your message on radio, TV, and online ; Snail-mailing and e-mailing your customers directly ; Brochures, promotions, trade shows, and more ; Public relations and publicity -- Winning and keeping customers. Making impressions through networking and presentations ; Making the sale ; Enhancing customer service and developing loyalty -- The part of tens. Ten questions to answer before choosing a business name ; Ten ways to attract people to your business online ; Ten steps to a great marketing plan.

Subjects: Marketing.; Small business.; Advertising.; Small business marketing.; Marketing; Advertising media planning.;

© 2012., Wiley ; John Wiley [distributor],

Available copies: 1 / Total copies: 1

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Soap, sex, and cigarettes : a cultural history of American advertising / by Sivulka, Juliann.;

Includes bibliographical references (p. 409-416) and index.Preface -- Part 1: Historical Overview: -- 1: Beginnings: 1492 to 1880 -- Impact of the printing press -- New world -- Colonial enterprise -- Effect of paper shortages -- Impact of the Industrial Revolution -- Mass production spurs economic growth -- Network of railroads -- Communications revolution -- Evolution of modern marketing -- Urbanization changes the face of retailing -- Civil War fuels a consumer economy -- General merchandisers pass on economies of scale -- Mass media and mass markets -- Modern magazine debuts -- Advertising agent: a new occupation -- Puffery and patent medicines -- Part 2: Early American Advertising: -- 2: Selling the goods: 1880 to 1900 -- New culture of consumption -- New role for advertising -- Packaging revolution -- Brand-name advantages -- From hard sell to soft sell -- Honesty takes its turn -- Slogans and jingles catch on -- Trademarks come to life -- New wave of design and new media -- New art and magazines -- Pictures show the way -- Agencies widen their services -- First national advertisers -- Trio of household staples -- Try it! You'll like it! -- Selling entirely new products -- 3: Rise of a consumer economy: 1900 to World War I -- Big business gets bigger -- Emerging consumer economy -- Packaging revolutionizes mass retailing -- Chains link store after store -- Advertising and progress -- America cleans up its act -- Advertising revolutionaries the breakfast menu -- Getting "wired" catches on -- America hits the road -- New ways of selling -- Golden age of trademark advertising -- Agencies widen their services -- Four creative philosophies -- Claude Hopkins-the preemptive claim -- Helen Landsdowne Resor -editorial style -- Earnest Elmo Calkins-the look of the ad -- Theodore MacManus-impressionistic copy -- Advertising and World War I -- Part 3: Modern American Advertising -- 4: Roaring twenties: 1920 to 1929 -- Prosperous new era -- Business of America is business -- Retailing hits its stride -- Roaring twenties -- Fashion, color, and style -- American home goes modern -- Automobile advertising shifts gears -- Advertising hits the road -- Mass media and mass markets -- New media defines new markets -- Modernist influence in print media and advertising design -- Voice of radio -- Two creative philosophies -- Albert Lasker-selling the cigarette habit -- Personality advertising and emotional writing / J Walter Thompson Co --5: Depression and war years: 1930 to 1945 -- Brother, can you spare a dime? -- Effects of the depression -- New Deal for the forgotten man -- Hard sell for hard times -- Advertising goes for the hard sell again -- Ruthrauff & Ryan-mail-order style -- Consumers organize -- Another wave of new design -- Consumer engineering -- Printed page -- Maturing voice of radio -- Three creative philosophies -- J Stirling Getchell-photojournalism -- Raymond Rubicam-scientific advertising -- Bernice Fitz-Gibbon: be specific-it pays -- 1940s and World War II -- Television enters the picture -- War years -- 6: Postwar boom: 1945 to 1960 -- Fabulous fifties -- Realizing the American dream -- Keeping up with the Joneses -- Dressing up the automobile -- Atomic age -- Don't rock the boat -- Generation gap opens up -- Civil Rights become an issue -- New ways of selling -- Elaboration of market segmentation -- Tapping into consumers' hidden desires -- Explosive growth of television -- Four creative philosophies -- Rosser Reeves-unique selling proposition -- Leo Burnett-inherent drama -- David Ogilvy-image and science -- Bill Bernbach-the "new" advertising -- Part 7: Contemporary American Advertising -- 7: Creative revolution: 1960-1975 -- Times they are a-changin' -- Power to the people -- Nation divided -- Counterculture -- Wave of new design -- Creative revolution in advertising -- New advertising -- Creative boutiques -- Reform sweeps Madison Avenue -- Minority groups demand a piece of the pie -- You've come a long way, baby! -- Regulation concerns -- 8: From positioning to image building: 1975-1990 -- Management, mergers, and mega-agencies -- Emerging new technologies -- Subcultures, market niches, and specialized media -- Subculture influences -- Market niches and new media -- Corporate sponsorship -- Product differentiation and market segmentation -- Al Ries and Jack Trout-positioning -- Comparative advertising -- New creative revolution -- Ultra consumer -- Breaking the mold -- Sex and symbolism -- Three west coast agencies -- 9: Information revolution: 1990 to 1999 -- Advertising in transition -- Challenge in media planning -- Internet, the fastest growing medium for advertising -- Printed page goes digital -- Digital advertising and interactivity -- Elaboration of segmentation -- New women and the new man -- X marks the new target -- Aging population -- Subcultures and niche markets -- Minority marketplace -- Valued interests and causes -- Account planning and creativity -- Part 5: Advertising In The New Millennium --10: Digital age: since 2000 -- Lost decade -- From boom to bust -- Shrinking American dream -- Elaboration of segmentation -- Women's market and a new focus on men -- New affluent -- Generation Y -- Multicultural marketing -- Media over saturation and branded entertainment -- Consumer empowerment and digital interactive media -- Internet advertising -- Consumer generated content -- Interactive television -- Moblie apps revolutionize advertising -- Three agencies in the multimedia age -- Epilogue -- Notes -- References and further reading -- Index.This work examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. In the second edition, there is now a strong focus on the part played by women in modern advertising, both as consumers and workers in the industry. Discussions have been expanded to include sexuality in advertising, new media, global advertising, and controversial issues. The author has written a new chapter on the last ten years of advertising, what has been called the "Lost Decade," and covers the economics of advertising, the new digital interactive media, and global/international advertising.

Subjects: Advertising; Advertising;

© c2012., Wadsworth, Cengage Learning,

Available copies: 1 / Total copies: 1

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