Search results for [Marketing.] at Kirtland Community College

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Purple cow : transform your business by being remarkable / by Godin, Seth.;

Not enough Ps -- The new P -- Boldfaced words and gutsy assertions -- before, during, and after -- The greatest thing since sliced bread -- Did you notice the revolution? -- Why you need the purple cow -- The death of the TV-industrial complex -- Before and after -- Consider the Beetle -- What works? -- Why the Wall Street Journal annoys me so much -- Awareness is not the point -- The will and the way -- Case study: going up? -- Case study: what sould Tide do? -- Getting in -- Ideas that spread, win -- The big misunderstanding -- Who's listening? -- Cheating -- Who cares? -- Not all customers are the same -- The law of large numbers -- Case study: Chip Conley -- The problem with the cow -- Follow the leader -- Case study: the Aeron chair -- Projections, profits, and the purple cow -- Case study: the best baker in the world -- Mass marketers hate to measure -- Case study: Logitech -- Who wins in the world of the cow -- Case study: a new kind of kiwi -- The benefits of being the cow -- Case study: the Italian butcher -- Wall Street and the cow -- The opposite of "remarkable" -- The pearl in the bottle -- The parody paradox -- Seventy-two Pearl Jam albums -- Case study: Curad -- Sit there, don't just do something -- Case study: United States Postal Service -- In search of Otaku -- Case study: how Dutch Boy stirred up the paint business -- Case study: Krispy Kreme -- The process and the plan -- The power of a slogan -- Case study: the HaÌagen-Daz in Bronxville -- Sell what people are buying (and talking about!) -- The problem with compromise -- Case study: Motorola and Nokia -- The magic cycle of the cow -- What it means to be a marketer today -- Marketers no longer: now we're designers -- What does Howard know? -- Do you have to be outrageous to be remarkable? -- Case study: McDonald's France -- But what about the factory? -- The problem with cheap -- Case study: what should Hallmark.com do? -- When the cow looks for a job -- Case study: Tracey the publicist -- Case study: Robyn Waters gets it -- Case study: so popular, no one goes there anymore -- Is it about passion? -- True facts -- Brainstorms -- Salt is not boring, eight more ways to bring the cow to work -- Brand and company index -- What would Orwell say? -- About the author -- More information -- Drink a purple cow, for free!

Subjects: Marketing.;

© 2003., Portfolio,

Available copies: 1 / Total copies: 1

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Principles of business: marketing / by Salem Press,editor.;

Includes bibliographical references and index.Publisher's note -- Introduction -- Contributors -- Advertising campaigns -- Advertising management -- Applications for business consulting in marketing -- Applied probability models in marketing -- Brand management -- Brand personality -- Business marketing -- Buyer behavior -- Channel management -- Consumer and organizational buyer behavior -- Consumer behavior -- Consumer demographics -- Content marketing -- Copyrights -- Creating, managing and presenting the arts -- Customer information systems -- Customer loyalty programs -- Customer relationship management (CRM) -- Customer service -- Direct e-marketing -- E-business enterprise applications -- Effective media coverage -- Employer branding and management -- Entrepreneurial marketing -- Event management -- External business communications -- Franchising -- Future of integrated marketing communications -- Global marketing -- Integrated marketing communications (IMC) -- International advertising -- International marketing -- Internet marketing strategies -- Launching new ventures through technology -- Law of marketing and antitrust -- Legal aspects of marketing -- Marketing (statistics) and applied probability models -- Marketing decision making -- Marketing environment -- Marketing ethics -- Marketing management -- Marketing methods -- Marketing principles -- Marketing research -- Marketing strategy -- Models for marketing strategy -- Multimedia product placement -- Multinational marketing -- Neuromarketing -- New product management -- Person marketing : using celebrities to endorse products -- Personal selling and sales management -- Price analysis -- Price discrimination -- Pricing policy -- Pricing strategies -- Principles of advertising -- Principles of retailing -- Product placement -- Professional selling in business to business (B2B) marketing -- Promotional policies -- Public relations -- Public relations and social media -- Retail merchandising -- Sales force management -- Sensory marketing -- Social media and businesses -- Strategic marketing -- Trade show participation -- Value-based strategies for business marketing -- Glossary -- Subject Index.Provides easy-access to the essentials of marketing, including advertising, copy writing, social media, branding, and more, to give students and researchers a better understanding of what is involved in marketing a product or service.

Subjects: Marketing.;

Available copies: 1 / Total copies: 1

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Principles of Business: Marketing / by Salem Press,editor.;

10-A.Provides easy-access to the essentials of marketing, including advertising, copy writing, social media, branding, and more, to give students and researchers a better understanding of what is involved in marketing a product or service.Includes bibliographical references and index.Publisher's note -- Introduction -- Contributors -- Advertising campaigns -- Advertising management -- Applications for business consulting in marketing -- Applied probability models in marketing -- Brand management -- Brand personality -- Business marketing -- Buyer behavior -- Channel management -- Consumer and organizational buyer behavior -- Consumer behavior -- Consumer demographics -- Content marketing -- Copyrights -- Creating, managing and presenting the arts -- Customer information systems -- Customer loyalty programs -- Customer relationship management (CRM) -- Customer service -- Direct e-marketing -- E-business enterprise applications -- Effective media coverage -- Employer branding and management -- Entrepreneurial marketing -- Event management -- External business communications -- Franchising -- Future of integrated marketing communications -- Global marketing -- Integrated marketing communications (IMC) -- International advertising -- International marketing -- Internet marketing strategies -- Launching new ventures through technology -- Law of marketing and antitrust -- Legal aspects of marketing -- Marketing (statistics) and applied probability models -- Marketing decision making -- Marketing environment -- Marketing ethics -- Marketing management -- Marketing methods -- Marketing principles -- Marketing research -- Marketing strategy -- Models for marketing strategy -- Multimedia product placement -- Multinational marketing -- Neuromarketing -- New product management -- Person marketing : using celebrities to endorse products -- Personal selling and sales management -- Price analysis -- Price discrimination -- Pricing policy -- Pricing strategies -- Principles of advertising -- Principles of retailing -- Product placement -- Professional selling in business to business (B2B) marketing -- Promotional policies -- Public relations -- Public relations and social media -- Retail merchandising -- Sales force management -- Sensory marketing -- Social media and businesses -- Strategic marketing -- Trade show participation -- Value-based strategies for business marketing -- Glossary -- Subject Index.

Subjects: Marketing.;

On-line resources: https://libproxy.kirtland.edu/login?url=https://online.salempress.com/doi/book/10.3331/POBMkg -- Available online. Click here to access.;

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The stock market / by Hafer, R. W.(Rik W.); Hein, Scott E.,1949-;

Includes bibliographical references (p. [133]-136) and index.A brief history of the U.S. stock market -- Stocks in today's economy -- Today's stock market in action -- Recent innovations in stocks and stock markets -- Regulation of the stock market -- Stock markets abroad -- Summing it up -- Companies listed in the Dow Jones Industrial Average.

Subjects: Stock exchanges.; Stock exchanges;

© 2007., Greenwood Press,

Available copies: 1 / Total copies: 1

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Branding that means business : how to build enduring bonds between brands, consumers and markets / by Johnson, Matt A.,1985-author.; Misiaszek, Tessa,author.;

"A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn't the first to come to mind, they'll click that button and it'll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors' experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it." --Includes bibliographical references (pages 209-222) and index.Part 1 : A house is not a home. The ultimate dinner guest : generating value through brand meaning -- There's no place like home : building brand meaning -- How to be a mammal among dinosaurs : harnessing brand purpose -- Part 2 : A new kind of brand strategy. Branding in ink : harnessing the power of social identity -- Money can't buy love : brand loyalty and the science of warmth -- A million Walter Cronkites : brand communication in a fragmented era -- Part 3 : Above and beyond. Steeped in symbolism : how social signals enrich branding -- Political actors : navigating brand activism -- Seeing the unseeable : brand innovation and social norms.

Subjects: Branding (Marketing);

Available copies: 1 / Total copies: 1

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Social media for small business : Marketing strategies for business owners / by Iseli, Franziska,author.;

Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book's principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.Description based on print version record.Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects: Electronic books.; Internet marketing.;

On-line resources: https://ebookcentral.proquest.com/lib/kirtland-ebooks/detail.action?docID=6527611 -- Available online. Click here to access.;

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Creating your library brand : communicating your relevance and value to your patrons / by Doucett, Elisabeth.;

Defining marketing and branding -- Why brand? -- Who should be involved in the branding process? -- The ideal brand -- Where to start : the brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions.

Subjects: Libraries; Branding (Marketing);

© 2008., American Library Association,

Available copies: 1 / Total copies: 1

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The author's toolkit : a step-by-step guide to writing and publishing your book / by Embree, Mary,1932-;

Includes bibliographical references (p. [162]-165) and index.

Subjects: Authorship.; Authorship;

© c2003., Allworth Press,

Available copies: 1 / Total copies: 1

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Library marketing basics / by Polger, Mark Aaron.;

Includes bibliographical references and index.Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword.What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library.

Subjects: Libraries;

Available copies: 1 / Total copies: 1

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Writer's market : [100th edition] / by Brewer, Robert Lee,editor.; Writer's Digest Books (Firm),publisher.;

Features up-to-date listings of publications, editors, magazines, contests, awards, and literary agents, along with articles that describe how to find, manage, and promote an author's work.Includes indexes.Finding work -- Managing work -- Literary agents -- Book publishers -- Consumer magazines -- Trade journals -- Contests & awards -- Resources.

Subjects: Authorship; Periodicals; Publishers and publishing; Literary agents; Authorship;

Available copies: 1 / Total copies: 1

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