Record Details

Catalog Search

The A-Ha! method : Communicating powerfully in a time of distraction  Cover Image Book Book

The A-Ha! method : Communicating powerfully in a time of distraction / Gabe Zichermann.


Audiences today are more distracted than ever. As a result, traditional forms of communication and public speaking simply don’t work. Noted behavioral designer and gamification expert Gabe Zichermann has an answer: leveraging behavioral science and breakthrough techniques to help anyone pitch, speak, or lead meetings with confidence and success.The A-Ha! Method: Communicating Powerfully in an Age of Distraction weaves together the latest research and Zichermann’s own experiences as a renowned keynote speaker and speaking coach in a practical, step-by-step, and easy to follow guide that can make anyone stand out from the crowd.Readers will learn how to construct stories for maximum impact using techniques from the theatre, improv, and stand up comedy. They’ll apply lessons from the behavioral sciences to structuring talks with a rhythm and meter that’s designed to cut through the fog of distraction. And they’ll learn to build talks, decks, and personal habits to combat speaking anxiety…provided by publisher.

Record details

  • ISBN: 9781538172216
  • ISBN: 1538172216
  • Physical Description: x, 233 pages : illustrations ; 24 cm
  • Publisher: Lanham : Rowman & Littlefield, [2023]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
What to expect (when you're expected to speak beautifully) -- Everything you know about communication is wrong -- A-Ha! The behavioral science of modern communication -- The Tao of Zoom: strategies for meetings, speeches, and pitches -- The RuPaul theory of personal style -- I have the best stories: Act I -- The journey and the battle: Acts II and III -- Slides and other speaking aids -- Confidence = timing, rehearsal, memorization -- You are a rockstar (and so is your hygiene) -- During your presentation: reading the room -- Post talk -- Conclusion: becoming a professional speaker.
Subject: Business communication.
Public speaking.

Available copies

  • 1 of 1 copy available at Kirtland Community College.


  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5718 .Z53 2023 30775305570021 General Collection Available -

Additional Resources