Audiences today are more distracted than ever. As a result, traditional forms of communication and public speaking simply don’t work. Noted behavioral designer and gamification expert Gabe Zichermann has an answer: leveraging behavioral science and breakthrough techniques to help anyone pitch, speak, or lead meetings with confidence and success.The A-Ha! Method: Communicating Powerfully in an Age of Distraction weaves together the latest research and Zichermann’s own experiences as a renowned keynote speaker and speaking coach in a practical, step-by-step, and easy to follow guide that can make anyone stand out from the crowd.Readers will learn how to construct stories for maximum impact using techniques from the theatre, improv, and stand up comedy. They’ll apply lessons from the behavioral sciences to structuring talks with a rhythm and meter that’s designed to cut through the fog of distraction. And they’ll learn to build talks, decks, and personal habits to combat speaking anxiety… -- provided by publisher.