How to write a marketing plan [electronic resource]. John Westwood.
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.With a brand new chapter to help you produce mini-plans and seize new opportunities quickly,it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
Record details
- ISBN: 9780749467135 (electronic bk)
- Physical Description: 1 online resource
- Edition: 4.
Content descriptions
Reproduction Note: | Electronic reproduction. London : Kogan Page, 2013. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 5358 KB) or Adobe Digital Editions (file size: 2062 KB) or Amazon Kindle (file size: N/A KB). |
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Subject: | Nonfiction. Business. Careers. Marketing > Management. |
Genre: | Electronic books. |