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Pink globalization : Hello Kitty's trek across the ... Read More

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  • 1 of 1 copy available at Kirtland Community College.

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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 3826.5 .Y36 2013 30775305465255 General Collection Available -

Record details

  • ISBN: 9780822353515 (cloth : alk. paper)
  • ISBN: 0822353512 (cloth : alk. paper)
  • ISBN: 9780822353638 (pbk. : alk. paper)
  • ISBN: 0822353636 (pbk. : alk. paper)
  • Physical Description: xiv, 322 pages : illustrations 24 cm
  • Publisher: Durham : Duke University Press, 2013.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Preface : grabbing the cat by its tail, or how the ... Read More
Summary, etc.:
"In Pink Globalization, Christine R. Yano examines ... Read More
Subject: Hello Kitty (Fictitious character)
Japan > Commerce.
Exports > Japan.
Character merchandising.

Syndetic Solutions - Table of Contents for ISBN Number 9780822353515
Pink Globalization : Hello Kitty's Trek Across the Pacific
Pink Globalization : Hello Kitty's Trek Across the Pacific
by Yano, Christine R.
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Table of Contents

Pink Globalization : Hello Kitty's Trek Across the Pacific

SectionSection DescriptionPage Number
Preface and Acknowledgments: Grabbing the Cat by Its Tail, or How the Cat Grabbed Me
Introduction: Kitty-Japan-Global
1Kitty at Home: Kawaii Culture and the Kyarakuta Business
2Marketing Global Kitty: Strategies to Sell Friendship and "Happiness"
3Global Kitty: Here, There, and Nearly Everywhere
4Kitty Backlash: What's Wrong with Cute?
5Kitty Subversions: Pink as the New Black
6Playing with Kitty: Serious Art in Surprising Places
7Japan's Cute-Cool as Global Wink
Appendix 1Sanrio and Hello Kitty Timeline
Appendix 2Artists in Sanrio's Hello Kitty Thirtieth Anniversary Exhibit and Catalogue

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