Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.
Record details
- ISBN: 9780822353515 (cloth : alk. paper)
- ISBN: 0822353512 (cloth : alk. paper)
- ISBN: 9780822353638 (pbk. : alk. paper)
- ISBN: 0822353636 (pbk. : alk. paper)
- Physical Description: xiv, 322 pages : illustrations 24 cm
- Publisher: Durham : Duke University Press, 2013.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty--Japan--global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty: strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty: serious art in surprising places -- Japan's cute-cool as global wink. |
Search for related items by subject
Subject: | Hello Kitty (Fictitious character) Japan > Commerce. Exports > Japan. Character merchandising. Globalization. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 3826.5 .Y36 2013 | 30775305465255 | General Collection | Available | - |
CHOICE_Magazine Review
Pink Globalization : Hello Kitty's Trek Across the Pacific
CHOICE
Copyright American Library Association, used with permission.
Anthropologist Yano (Univ. of Hawai'i at M~noa) is a prolific author of highly regarded scholarship in Japan studies and Asian American studies. In her latest book, she takes readers on a wild ride with Hello Kitty, from her inception in Japanese company Sanrio's fancy goods industry to her global proliferations and excesses, explaining how this imaginary cat became both a muse and a curse. Hello Kitty elicits intense emotions from adult consumers and observers, ranging from passionate attachment to sincere loathing, prompting readers to ask why an icon of cute has so much power. At the center of Yano's answer is the concept of pink globalization, the cultural flow of cute and cool Japanese popular culture. Yano documents how Hello Kitty is notable for her established role in globalized cute culture as well as her staggering ability to generate so much affect in adult consumers. Sanrio was indeed successful in positioning the cat with no mouth as a valuable gift, souvenir choice, and healing icon. Required reading for anyone interested in contemporary Asian studies, American studies, globalization, popular culture, and cultural studies. Summing Up: Essential. General readers, lower-level undergraduates, and above. L. Miller University of Missouri-St. Louis