Book
Creating a successful marketing strategy for your small new business
Record details
- ISBN: 9780313382468 (hard copy : alk. paper)
- ISBN: 0313382468 (hard copy : alk. paper)
- ISBN: 9780313382475 (ebook)
- ISBN: 0313382476 (ebook)
-
Physical Description:
print
xi, 225 p. : ill. ; 25 cm. - Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful. |
Search for related items by subject
| Subject: | Marketing Management Strategic planning New business enterprises Small business |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 5415.13 .S8573 2010 | 30540909 | General Collection | Available | - |
| LDR | 01942cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 34064 | ||
| 003 | KCCL | ||
| 005 | 20110124065718.0 | ||
| 008 | 100212s2010 caua b 001 0 eng | ||
| 010 | . | ‡a 2010004669 | |
| 035 | . | ‡a(OCoLC)ocn519833008 | |
| 040 | . | ‡aDLC ‡cDLC ‡dYDX ‡dYDXCP ‡dBWX ‡dCDX ‡dMOF ‡dET8 | |
| 020 | . | ‡a9780313382468 (hard copy : alk. paper) | |
| 020 | . | ‡a0313382468 (hard copy : alk. paper) | |
| 020 | . | ‡a9780313382475 (ebook) | |
| 020 | . | ‡a0313382476 (ebook) | |
| 029 | 1 | . | ‡aAU@ ‡b000045337916 |
| 029 | 1 | . | ‡aNZ1 ‡b13477821 |
| 035 | . | ‡a(OCoLC)519833008 | |
| 050 | 0 | 0. | ‡aHF5415.13 ‡b.S8573 2010 |
| 082 | 0 | 0. | ‡a658.8/02 ‡222 |
| 049 | . | ‡aET8A ‡c1 | |
| 100 | 1 | . | ‡aStasch, Stanley F. |
| 245 | 1 | 0. | ‡aCreating a successful marketing strategy for your small new business / ‡cStanley F. Stasch. |
| 260 | . | ‡aSanta Barbara, Calif. : ‡bPraeger/ABC-CLIO, ‡cc2010. | |
| 300 | . | ‡axi, 225 p. : ‡bill. ; ‡c25 cm. | |
| 504 | . | ‡aIncludes bibliographical references and index. | |
| 505 | 0 | . | ‡aPoor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful. |
| 650 | 0. | ‡aMarketing ‡xManagement. | |
| 650 | 0. | ‡aStrategic planning. | |
| 650 | 0. | ‡aNew business enterprises. | |
| 650 | 0. | ‡aSmall business. | |
| 938 | . | ‡aYBP Library Services ‡bYANK ‡n3220240 | |
| 938 | . | ‡aBlackwell Book Service ‡bBBUS ‡nR4854580 ‡c$44.95 | |
| 938 | . | ‡aCoutts Information Services ‡bCOUT ‡n12180196 | |
| 994 | . | ‡aC0 ‡bET8 | |
| 901 | . | ‡aocn519833008 ‡bOCoLC ‡c34064 ‡tbiblio | |