Book
Creating a successful marketing strategy for your small new business / Stanley F. Stasch.
Record details
- ISBN: 9780313382468 (hard copy : alk. paper)
- ISBN: 0313382468 (hard copy : alk. paper)
- ISBN: 9780313382475 (ebook)
- ISBN: 0313382476 (ebook)
- Physical Description: xi, 225 p. : ill. ; 25 cm.
- Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful. |
Search for related items by subject
| Subject: | Marketing > Management. Strategic planning. New business enterprises. Small business. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 5415.13 .S8573 2010 | 30540909 | General Collection | Available | - |