Creating a successful marketing strategy for your small new business

Stasch, Stanley F. (Author).

Record details

ISBN: 9780313382468 (hard copy : alk. paper)
ISBN: 0313382468 (hard copy : alk. paper)
ISBN: 9780313382475 (ebook)
ISBN: 0313382476 (ebook)
Physical Description: print
xi, 225 p. : ill. ; 25 cm.
Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful.

Search for related items by subject

Subject:

Marketing Management
Strategic planning
New business enterprises
Small business

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1 of 1 copy available at Kirtland Community College.

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Location	Call Number / Copy Notes	Barcode	Shelving Location	Status	Due Date
Kirtland Community College Library	HF 5415.13 .S8573 2010	30540909	General Collection	Available	-

Location

Call Number / Copy Notes

Barcode

Shelving Location

Status

Due Date

Kirtland Community College Library

HF 5415.13 .S8573 2010

30540909

General Collection

Available

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