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On target : gun culture, storytelling, and the NRA  Cover Image Book Book

On target : gun culture, storytelling, and the NRA / Noah S. Schwartz.

Schwartz, Noah S., (author.).

Summary:

"The National Rifle Association (NRA) is an important actor in the American gun debate. While popular explanations for the group's influence often focus on the NRA's lobbying and campaign donations, it receives lesser attention for the mass mobilization efforts that make these political endeavours possible. On Target explores why the NRA is so influential and how we can understand the group's impact on firearms policy in the United States. The book looks at how the NRA both draws upon and shapes historical meta-narratives regarding the role of firearms in America's national identity and how this is part of a larger effort to expand the community of gun owners. Noah S. Schwartz demonstrates how the NRA portrays a vision of the past through events like its annual meeting; communications like American Rifleman magazine and NRA TV; and points of contact including the National Firearms Museum. Based on fieldwork in Indiana and Virginia, including participant observation at NRA events and firearm safety classes, thematic analysis of audio-visual material, and interviews with NRA executives and members, On Target sheds light on the ways in which the NRA tells stories to build and mobilize a politically motivated network of gun owners."-- Provided by publisher.

Record details

  • ISBN: 9781487546618
  • ISBN: 1487546610
  • ISBN: 9781487548445
  • ISBN: 1487548443
  • Physical Description: viii, 251 pages : illustrations, charts ; 24 cm
  • Publisher: Toronto ; University of Toronto Press, [2022]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 191-242) and index.
Formatted Contents Note:
The Great Gun Debate -- Narrative and Memory -- On Paper and Online: The American Rifleman and NRATV -- Building Culture at the NRA Annual Meeting -- Storytelling and Lifeworlds -- Home on the Range -- The NRA Firearms History Museum -- Ideas, Policy, and the Great Gun Debate.
Additional Physical Form available Note:
Issued also in electronic format.
Subject: National Rifle Association of America > Influence.
Storytelling > Social aspects > United States.
Firearms owners > Political activity > United States.
Gun control > United States.

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HV 7436 .S39 2022 30775305558133 General Collection Available -


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