Book

Beyond bullet points / Cliff Atkinson.

Summary:

"Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson show how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint--for memorable, meaningful, and persuasive visual stories. Change your approach--and transform your results!"--Page 4 of cover.

Record details

ISBN: 9781509305537
ISBN: 150930553X
Physical Description: xxxii, 319 pages : illustrations (chiefly color) ; 23 cm
Edition: 4th edition.
Publisher: [Place of publication not identified] : Pearson Education, Inc., [2018]
Copyright: ©2018

Content descriptions

General Note:

Includes index.

"Using PowerPoint to tell a persuasive story that gets results"--Cover.

"Published with the authorization of Microsoft Corporation by Pearson Education, Inc."--Title page verso.

Formatted Contents Note:

A theater of persuasion -- Busting the top 3 myths about PowerPoint -- The 5 principles and 10 building blocks of persuasive visual storytelling -- Crafting your story structure -- Anchoring your story in your audience's minds -- Thinking like a storyboard -- The magic of sketching your graphics first -- Getting graphics, quick and easy -- Delivering your visual story -- Present this, not that -- BBP guidelines -- Starting your challenge and desire headlines -- Starting your map headlines.