LDR
| 02630cam a2200529 i 4500 |
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001 | 47894 |
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003 | KCCL |
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005 | 20190204124408.0 |
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008 | 150203s2015 cau b 001 0 eng |
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010 | | . |
‡a 2015001875 |
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040 | | . |
‡aDLC
‡beng
‡erda
‡cDLC
‡dYDX
‡dBTCTA
‡dBDX
‡dOCLCF
‡dYDXCP
‡dCDX
‡dSDS
‡dYUS
‡dIAX
‡dOCLCQ
‡dVP@
‡dILC
‡dSFR
‡dTCJ
‡dUKMGB
‡dET8 |
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015 | | . |
‡aGBB539609
‡2bnb |
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016 | 7 | . |
‡a017124698
‡2Uk |
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020 | | . |
‡a9781610698931
‡q(pbk. ;
‡qalk. paper) |
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020 | | . |
‡a1610698932
‡q(pbk. ;
‡qalk. paper) |
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020 | | . |
‡z9781610698948
‡q(ebook) |
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024 | 8 | . |
‡a40025045694 |
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029 | 1 | . |
‡aAU@
‡b000054282197 |
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029 | 1 | . |
‡aCHBIS
‡b010444045 |
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029 | 1 | . |
‡aCHVBK
‡b335020305 |
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029 | 1 | . |
‡aUKMGB
‡b017124698 |
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035 | | . |
‡a(OCoLC)895731346 |
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037 | | . |
‡bLibraries Unltd Inc, C/O Abc-Clio Po Box 1911, Santa Barbara, CA, USA, 93116
‡nSAN 857-7099 |
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042 | | . |
‡apcc |
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050 | 0 | 0. |
‡aZ716.3
‡b.W38 2015 |
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060 | | 4. |
‡aZ 716.3 |
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082 | 0 | 0. |
‡a021.7
‡223 |
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049 | | . |
‡aET8A
‡c1 |
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100 | 1 | . |
‡aWatson-Lakamp, Paula. |
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245 | 1 | 0. |
‡aMarketing moxie for librarians :
‡bfresh ideas, proven techniques, and innovative approaches /
‡cPaula Watson-Lakamp. |
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264 | | 1. |
‡aSanta Barbara, California ;
‡aDenver, Colorado1 :
‡bLibraries Unlimited, An Imprint of ABC-CLIO, LLC,
‡c[2015] |
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300 | | . |
‡axii, 120 pages ;
‡c26 cm |
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336 | | . |
‡atext
‡btxt
‡2rdacontent |
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337 | | . |
‡aunmediated
‡bn
‡2rdamedia |
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338 | | . |
‡avolume
‡bnc
‡2rdacarrier |
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504 | | . |
‡aIncludes bibliographical references (pages 111-115) and index. |
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520 | | . |
‡aOne thing all libraries have in common is their mission to bring information to the masses. To be relevant in this new technological age, you must ramp up your marketing by thinking like a business. You need to identify your patrons and what keeps them coming back, as well as discovering ways to get more of them. Watson-Lakamp shows you how to set up a marketing plan-- without panicking. And maybe even while having fun. |
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505 | 0 | . |
‡aGetting your library in order -- Everyone is in marketing -- Promoting events and programs -- New twists on traditional techniques -- Get social with your library -- Social media best practices -- Other new technologies : video, QR codes and more -- Advocacy and fundraising -- Toolbox tidbits -- Final thoughts. |
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650 | | 0. |
‡aLibraries
‡xMarketing. |
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938 | | . |
‡aBrodart
‡bBROD
‡n111651719 |
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938 | | . |
‡aBaker and Taylor
‡bBTCP
‡nBK0016058630 |
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938 | | . |
‡aCoutts Information Services
‡bCOUT
‡n30131386 |
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938 | | . |
‡aYBP Library Services
‡bYANK
‡n12162790 |
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994 | | . |
‡aC0
‡bET8 |
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905 | | . |
‡u150792 |
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901 | | . |
‡aocn895731346
‡bOCoLC
‡c47894
‡tbiblio
‡soclc |
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