Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches
Record details
- ISBN: 9781610698931
- ISBN: 1610698932
- ISBN: 9781610698948
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Physical Description:
print
xii, 120 pages ; 26 cm - Publisher: Santa Barbara, California ; Denver, Colorado1 : Libraries Unlimited, An Imprint of ABC-CLIO, LLC, [2015]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 111-115) and index. |
Formatted Contents Note: | Getting your library in order -- Everyone is in marketing -- Promoting events and programs -- New twists on traditional techniques -- Get social with your library -- Social media best practices -- Other new technologies : video, QR codes and more -- Advocacy and fundraising -- Toolbox tidbits -- Final thoughts. |
Search for related items by subject
Subject: | Libraries Marketing |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | Z 716.3 .W38 2015 | 30775305543507 | General Collection | Available | - |
Marketing Moxie for Librarians : Fresh Ideas, Proven Techniques, and Innovative Approaches
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Table of Contents
Marketing Moxie for Librarians : Fresh Ideas, Proven Techniques, and Innovative Approaches
Section | Section Description | Page Number |
---|---|---|
Acknowledgments | p. ix | |
Introduction | p. xi | |
1 | Getting Your Library in Order | p. 1 |
Branding-Your Library's Image | p. 1 | |
Mission/Vision | p. 2 | |
Logo | p. 2 | |
Communications Audit | p. 4 | |
Strategy or Marketing Plan | p. 6 | |
Surveys | p. 13 | |
Focus Groups | p. 14 | |
Other Ways to Gain Insight | p. 15 | |
Meeting Your Customers | p. 16 | |
2 | Everyone Is in Marketing | p. 19 |
Staff Empowerment | p. 19 | |
Developing Organizational Identity | p. 22 | |
Staff as Your Marketing Deputies | p. 22 | |
Staff Engagement and Internal Communication | p. 23 | |
Word of Mouth Marketing (WOMM) | p. 24 | |
3 | Promoting Events and Programs | p. 27 |
Walk the Talk | p. 27 | |
Getting Media Attention | p. 31 | |
Program Feedback | p. 33 | |
4 | New Twists on Traditional Techniques | p. 35 |
Posters, Handouts, and Signage | p. 35 | |
Displays | p. 37 | |
Merchandise | p. 38 | |
Everyone Loves a Parade | p. 39 | |
Contests | p. 40 | |
5 | Gel Social with Your Library | p. 43 |
Social Media and Relationship Marketing | p. 43 | |
eNewsletters | p. 44 | |
Getting Organized | p. 46 | |
Blogs and Vlogs | p. 49 | |
6 | Social Media Best Practices | p. 55 |
Social Media Policies | p. 56 | |
Pace book | p. 59 | |
p. 61 | ||
YouTube | p. 63 | |
p. 64 | ||
p. 65 | ||
Linked In | p. 66 | |
Google+ | p. 67 | |
Social Media Team Approach | p. 67 | |
7 | Other New Technologies: Video, QR Codes, and More | p. 69 |
Video | p. 69 | |
Livestreaming Video | p. 72 | |
Webinars | p. 72 | |
Podcasts | p. 74 | |
Quick Response (QR) Codes | p. 75 | |
Document Sharing | p. 75 | |
Hashtags | p. 76 | |
8 | Advocacy and Fundraising | p. 79 |
Crowd Funding | p. 81 | |
Text to Give | p. 82 | |
Website Donations | p. 82 | |
Increasing Donations with Social Media | p. 83 | |
Direct Mail | p. 83 | |
Community Partnerships | p. 84 | |
Sponsorships | p. 85 | |
9 | Toolbox Tidbits | p. 89 |
Marketing Language Cache | p. 89 | |
Telling Your Story | p. 93 | |
Writing Micro-content | p. 96 | |
When to Say Goodbye | p. 97 | |
10 | Final Thoughts | p. 99 |
Appendix | p. 103 | |
Glossary | p. 109 | |
Suggested Reading and Resources | p. 111 | |
Index | p. 117 |