Smarketing : how to achieve competitive advantage through blended sales and marketing / Tim Hughes, Adam Gray and Hugo Whicher.
Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
Record details
- ISBN: 9780749483586
- ISBN: 074948358X
- Physical Description: xvii, 229 pages : illustrations ; 24 cm
- Publisher: London, United Kingdom ; Kogan Page Limited, 2019.
- Copyright: ©2019
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Introduction -- Why marketing in its current form is dead -- Why sales in its current form is dead -- So where are customers today? -- Sales and marketing departments of the future -- Preparing for smarketing in your company -- How do you implement a smarketing transformation? -- Challenges of smarketing and how to overcome them -- Measurement, reporting and governance -- Practical tools to support your smarketing programme -- Account-based marketing : a new way to organize sales -- Conclusion. |
Search for related items by subject
Subject: | Marketing. Selling. Technological innovations. Digital media. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415 .H84 2019 | 30775305541568 | General Collection | Available | - |