Book
All you can pay : how companies use our data to empty our wallets / Anna Bernasek and D.T. Mongan.
Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.
Record details
- ISBN: 9781568584744
- ISBN: 1568584741
- Physical Description: xii, 240 pages : illustrations ; 22 cm
- Publisher: New York, NY : Nation Books, [2015]
- Copyright: ©2015
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
| Subject: | Consumer profiling. Data mining. Marketing research. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 5415.32 .B476 2015 | 30775305493000 | General Collection | Available | - |