Book
Trademark : legal care for your business & product name
Record details
- ISBN: 9781413319521 (pbk.)
- ISBN: 1413319521 (pbk.)
- ISBN: 9781413319538 (epub ebook)
-
Physical Description:
print
450 pages : illustrations ; 23 cm - Edition: 10th edition.
- Publisher: Berkeley, California : Nolo, [2013]
- Copyright: ©2013
Content descriptions
| General Note: | Includes index. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | A trademark primer -- Trademarks, domain names, and the Internet -- How to choose a good name for your business, product, or service -- Trademark searches : what they are and why you should do one -- How to do your own trademark search -- How to evaluate the results of your trademark search -- Federal trademark registration -- How to use and care for your trademark -- Evaluating trademark strength -- Sorting out trademark disputes -- If someone infringes your mark -- If someone claims that you infringed a trademark -- International trademark protection -- Help beyond this book. |
Search for related items by subject
| Subject: | Trademarks Law and legislation United States Popular works Business names Law and legislation United States Popular works |
| Genre: | Law for laypersons. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | KF 3180 .Z9 E45 2013 | 30775305483225 | General Collection | Available | - |
Trademark : Legal Care for Your Business and Product Name
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Table of Contents
Trademark : Legal Care for Your Business and Product Name
| Section | Section Description | Page Number |
|---|---|---|
| Q 20 Frequently Asked Trademark Questions | p. 1 | |
| I Your Legal Companion for Trademarks | p. 9 | |
| What's New Since the Last Edition? | p. 10 | |
| 1 | A Trademark Primer | p. 17 |
| Trademarks and Trademark Law | p. 19 | |
| Basic Principles of Trademark Law | p. 25 | |
| The Role of Federal Registration in Protecting Trademarks | p. 33 | |
| Not All Business Names Are Trademarks | p. 37 | |
| Trade Name Formalities | p. 38 | |
| Trade Dress and Product Designs | p. 44 | |
| Sources of Trademark Law | p. 49 | |
| The Difference Between Trademark and Copyright | p. 52 | |
| The Difference Between Trademark and Patent | p. 53 | |
| 2 | Trademark, Domain Names, and the Internet | p. 55 |
| How to Clear and Register Domain Names | p. 56 | |
| What to Do If the Domain Name. You Want Is Already Registered | p. 61 | |
| Domain Names and Trademarks | p. 63 | |
| Other Trademark Issues in Cyberspace | p. 66 | |
| 3 | How to Choose a Good Name for Your Business, Product, or Service | p. 71 |
| Anatomy of a Product or Service Name Trademark | p. 74 | |
| Distinctive Names Make Legally Strong Trademarks | p. 75 | |
| How Trademark Law Treats Marks With Common Terms | p. 76 | |
| What Makes a Distinctive Trademark a Legally Strong Trademark? | p. 79 | |
| Guidelines for Making a Mark Distinctive | p. 80 | |
| Marketing Considerations When Choosing a Name Mark | p. 90 | |
| 4 | Trademark Searches-What They Are and Why You Should Do One | p. 97 |
| What Is a Trademark Search? | p. 98 | |
| Why Do a Trademark Search? | p. 98 | |
| What Resources Are Used in a Trademark Search? | p. 99 | |
| Where Are Trademark Search Resources Located? | p. 99 | |
| Different Levels of Trademark Searches-What They Are; When They're Appropriate | p. 102 | |
| Planning Your Trademark Search | p. 106 | |
| Using a Professional Search Service | p. 111 | |
| Using a Patent and Trademark Depository Library to Do Your Own Search | p. 115 | |
| Does Your Failure to Search Mean You Acted in Bad Faith? | p. 116 | |
| 5 | How to Do Your Own Trademark Search | p. 117 |
| Meet TESS-The Trademark Electronic Search System | p. 119 | |
| Getting Started With TESS | p. 120 | |
| Understand the TESS Word and/or Design Mark Search (Structured) | p. 123 | |
| Trademark Searching With TESS: An Example | p. 132 | |
| Understanding the Results of Your Search | p. 137 | |
| Searching for Designs | p. 141 | |
| Searching State-Registered Trademarks and Trade Names | p. 142 | |
| Searching for Trade Names and Unregistered Marks | p. 143 | |
| 6 | How to Evaluate the Results of Your Trademark Search | p. 147 |
| What's Involved in Evaluating Trademark Search Results? | p. 149 | |
| What Is the Likelihood of Customer Confusion? | p. 151 | |
| An Overview of How Marks Are Evaluated for Their Potential to Cause Customer Confusion | p. 154 | |
| How Closely Related Are the Goods and Services? | p. 156 | |
| Do the Goods or Services Compete? | p. 166 | |
| How Similar Are the Marks? | p. 166 | |
| Additional Factors | p. 167 | |
| Final Factors | p. 170 | |
| How to Read a Trademark Search Report | p. 171 | |
| 7 | Federal Trademark Registration | p. 181 |
| Brief Overview of Federal Registration | p. 184 | |
| What Marks Qualify for Federal Registration | p. 185 | |
| If You Haven't Started Using Your Mark, Should You File an Intent-to-Use Application? | p. 190 | |
| What Examples of Your Mark Will You Submit With Your Application? | p. 193 | |
| What International Class Is the Best Fit for Your Product or Service? | p. 199 | |
| Deciding How Many Marks You Want to Register | p. 201 | |
| Applying for Registration Online | p. 202 | |
| If You Are Filing by Mail | p. 223 | |
| What Happens Next? | p. 224 | |
| Communicating With the PTO | p. 225 | |
| If the Examiner Issues a Rejection Letter | p. 227 | |
| Follow-Up Activity Required for Intent-to-Use Applications | p. 233 | |
| Follow-Up Activity Required After Registration | p. 237 | |
| 8 | How to Use and Care for Your Trademark | p. 239 |
| Use of the Trademark Registration ® Symbol | p. 240 | |
| Use of the TM or SM Symbol for Unregistered Trademarks | p. 242 | |
| File Your Section 8 and 15 Declarations | p. 242 | |
| File Your Section 8 Declaration and Section 9 Application for Renewal | p. 246 | |
| Use It or Risk Losing It | p. 247 | |
| Maintain Tight Control of Your Mark | p. 248 | |
| Use the Mark Properly-Avoid Genericide | p. 250 | |
| Transferring Ownership of a Trademark | p. 251 | |
| 9 | Evaluating Trademark Strength | p. 255 |
| A Brief Review of What Makes a Strong Mark | p. 256 | |
| For Marks Consisting of Words, Identify the Distinctive Part of the Mark | p. 257 | |
| Assess the Legal Strength of the Trademark Aspect of Your Word Mark | p. 258 | |
| 10 | Sorting Out Trademark Disputes | p. 281 |
| Trademark Infringement | p. 284 | |
| Determining Priority in an Infringement Dispute | p. 296 | |
| Dilution | p. 308 | |
| Cybersquatting | p. 315 | |
| 11 | If Someone Infringes Your Mark | p. 323 |
| What Litigation Costs | p. 324 | |
| How Much Is Your Mark Really Worth to You? | p. 324 | |
| Negotiate-Don't Litigate | p. 328 | |
| How to Handle an Infringer | p. 331 | |
| 12 | If Someone Claims That You Infringed a Trademark | p. 343 |
| What the Complaining Party Can Do to You | p. 344 | |
| Steps You Should Take | p. 345 | |
| 13 | International Trademark Protection | p. 349 |
| Where Will You Seek Protection? | p. 351 | |
| How Will You Register Abroad? | p. 354 | |
| 14 | Help Beyond This Book | p. 357 |
| Nolo: Your One-Stop Trademark Resource | p. 358 | |
| Finding Trademark Laws and Information on the Internet | p. 359 | |
| Doing Your Own Research in a Law Library | p. 360 | |
| Finding a Lawyer | p. 362 | |
| Appendixes | ||
| A | International Classifications of Goods and Services | p. 367 |
| B | Glossary of Terms | p. 393 |
| C | Selected Pages From Thomson CompuMark Trademark Research Report | p. 403 |
| Index | p. 425 |
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