Book
Everyone's a critic : winning customers in a review-driven world / Bill Tancer.
"In Everyone's a Critic, Bill Tancer draws on case studies, field research, and never-before-published data to create the definitive guide for the business owner. He offers valuable insight for anyone seeking to make the most of their online consumer reviews, including the little touches that have outsized impact on positive reviews; how to deal with bad reviews; and how to spot reviewers who are trying to take advantage of you."--Amazon.com
Record details
- ISBN: 9781591846383 (hardcover)
- ISBN: 1591846382 (hardcover)
- Physical Description: 246 pages : illustrations ; 24 cm
- Publisher: New York : Portfolio/ Penguin, 2014.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 233-239) and index. |
| Formatted Contents Note: | The review revolution : when everything is reviewable -- Why businesses hate reviews -- Bad reviews happen -- Who writes reviews -- How reviews, even bad ones, are good for you -- Do this for great reviews -- Dealing with reviews : after the fact -- Dealing with reviews preemptively -- Business among "friends" -- The future of reviews -- Acknowledgments -- Notes -- Index. |
Search for related items by subject
| Subject: | Mass media and business. Communication in marketing. Consumer confidence. Business enterprises > Reviews. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HD 59 .T363 2014 | 30775305481468 | General Collection | Available | - |