Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement-skills that are also effective in the workplace. By applying seven 'magic' words in a business setting, David offers tools for effective and persuasive communication to motivate employees, engage team members, and influence people. You will learn- The secret word that Harvard psychologists discovered is the key to unlocking human motivation How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you What has been dubbed 'the sweetest sound in any language' How one tiny word can instantly change someone's mind for the better How the infamous 'But Eraser' works and why so many people mess it up The one word everyone secretly, desperately wants to hear And much more This book unveils the power behind the words and gives clear guidance for exactly when and how to use them for results that are downright magical. 'This is a fascinating book, filled with strong science and compelling stories, and a must-read for anyone who deals with other humans on a regular basis.' Heidi Grant Halvorson, author of 9 Things Successful People Do Differently and associate director of the Motivation Science Center, Columbia Business School 'The magician's art seems obvious once we deconstruct it - and Tim David's seven words appear obvious until he takes them apart to show us their secrets, deftly teaching us how to create our own magic. Perhaps it's not surprising that I found the book persuasive, entertaining, and . . . mesmerizing!' Rosalie Maggio, author of How to Say It