Pink globalization : Hello Kitty's trek across the Pacific
Record details
- ISBN: 9780822353515 (cloth : alk. paper)
- ISBN: 0822353512 (cloth : alk. paper)
- ISBN: 9780822353638 (pbk. : alk. paper)
- ISBN: 0822353636 (pbk. : alk. paper)
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Physical Description:
print
xiv, 322 pages : illustrations 24 cm - Publisher: Durham : Duke University Press, 2013.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty--Japan--global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty: strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty: serious art in surprising places -- Japan's cute-cool as global wink. |
Search for related items by subject
Subject: | Hello Kitty (Fictitious character) Japan Commerce Exports Japan Character merchandising Globalization |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 3826.5 .Y36 2013 | 30775305465255 | General Collection | Available | - |
Pink Globalization : Hello Kitty's Trek Across the Pacific
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Table of Contents
Pink Globalization : Hello Kitty's Trek Across the Pacific
Section | Section Description | Page Number |
---|---|---|
Preface and Acknowledgments: Grabbing the Cat by Its Tail, or How the Cat Grabbed Me | ||
Introduction: Kitty-Japan-Global | ||
1 | Kitty at Home: Kawaii Culture and the Kyarakuta Business | |
2 | Marketing Global Kitty: Strategies to Sell Friendship and "Happiness" | |
3 | Global Kitty: Here, There, and Nearly Everywhere | |
4 | Kitty Backlash: What's Wrong with Cute? | |
5 | Kitty Subversions: Pink as the New Black | |
6 | Playing with Kitty: Serious Art in Surprising Places | |
7 | Japan's Cute-Cool as Global Wink | |
Appendix 1 | Sanrio and Hello Kitty Timeline | |
Appendix 2 | Artists in Sanrio's Hello Kitty Thirtieth Anniversary Exhibit and Catalogue | |
Notes | ||
References | ||
Index |