Marketing to millennials : reach the largest and most influential generation of consumers ever
Record details
- ISBN: 9780814433225 (hardcover)
- ISBN: 0814433227 (hardcover)
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Physical Description:
print
xix, 202 pages : illustrations ; 24 cm - Publisher: New York : AMACOM, American Management Association, [2013]
- Copyright: �2013
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 179-191) and index. |
Formatted Contents Note: | Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you. |
Search for related items by subject
Subject: | Young adult consumers Attitudes Generation Y Attitudes Target marketing Consumer behavior |
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Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.332 .Y66 F76 2013 | 30775305465081 | General Collection | Available | - |
Marketing to Millennials : Reach the Largest and Most Influential Generation of Consumers Ever
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Author Notes
Marketing to Millennials : Reach the Largest and Most Influential Generation of Consumers Ever
JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess. CHRISTIE GARTON is a lawyer, entrepreneur, (and Millennial) whose U Chic Media company (www.UChic.com) and best-selling college guidebook for women have received national attention."