Book
Polling and the public : what every citizen should know / Herbert Asher.
Record details
- ISBN: 9781604266061 (alk. paper)
- ISBN: 1604266066 (alk. paper)
- Physical Description: xiii, 298 p. : ill. ; 23 cm.
- Edition: 8th ed.
- Publisher: Washington, D.C. : CQ Press, c2012.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Polling and the public -- The problem of nonattitudes -- Wording and context of questions -- Sampling techniques -- Interviewing and data collection procedures -- The media and the polls -- Polls and elections -- Analyzing and interpreting polls -- Polling and democracy. |
Search for related items by subject
| Subject: | Public opinion polls. Public opinion > United States. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HM 1236 .A84 2012 | 30775305462252 | General Collection | Available | - |
Polling and the Public : What Every Citizen Should Know
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Summary
Polling and the Public : What Every Citizen Should Know
Asher's central objective--to help students become savvy consumers of polls--has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.
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