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Brand failures : the truth about the 100 biggest branding mistakes of all time Cover Image Book Book

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

Haig, Matt. (Author).

Record details

  • ISBN: 9780749462994 (pbk.)
  • ISBN: 074946299X (pbk.)
  • ISBN: 9780749463007
  • ISBN: 0749463007
  • Physical Description: xiv, 242 p. ; 22 cm.
  • Edition: 2nd ed.
  • Publisher: London ; Kogan Page, 2011.

Content descriptions

General Note:
Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Introduction. Why brands fail ; Brand myths ; Why focus on failure? -- Classic failures. New Coke ; The Ford Edsel ; Sony Betamax ; McDonald's Arch Deluxe -- Idea failures. Kellogg's Cereal Mates ; Sony's Godzilla ; Persil Power ; Pepsi ; Earring Magic Ken ; The Hot Wheels computer ; Corfam ; RJ Reynolds' smokeless cigarettes ; La Femme ; Radion ; Clairol's 'Touch of Yoghurt' shampoo ; Pepsi AM ; Maxwell House ready-to-drink coffee ; Campbell's Souper Combo ; Thirsty Cat! and Thirsty Dog! -- Extension failures. Harley Davidson perfume ; Gerber Singles ; Crest ; Heinz All Natural Cleaning Vinegar ; Miller ; Virgin Cola ; Bic underwear ; Xerox Data Systems ; Chiquita ; Country Time Cider ; Capital Radio restaurants ; Smith and Wesson mountain bikes ; Cosmopolitan yoghurt ; Lynx barbershop ; Colgate Kitchen Entrees ; LifeSavers Soda ; Pond's toothpaste ; Frito-Lay Lemonade -- PR failures. Exxon ; McDonald's - the McLibel trial ; Perrier's benzene contamination ; Pan Am ; Snow Brand milk products ; Rely tampons ; Gerber's PR blunder ; RJ Reynold's Joe Camel campaign ; Firestone tyres ; Farley's infant milk -- Culture failures. Kellogg's in India ; Hallmark in France ; Pepsi in Taiwan ; Schweppes Tonic Water in Italy ; Chevy Nova and others ; Electrolux in the United States ; Gerber in Africa ; Coors in Spain ; Frank Perdue's chicken in Spain ; Clairol's Mist Stick in Germany ; Parker Pens in Mexico ; American Airlines in Mexico ; Vicks in Germany ; Kentucky Fried Chicken in Hong Kong ; CBS Fender ; Quaker Oats' Snapple -- People failures. Enron ; Arthur Andersen ; Ratner's ; Planet Hollywood ; Fashion Café ; Hear'Say ; Guiltless Gourmet -- Business cycle failures. Lehman Brothers (1844-2008) ; Marconi 1896-2001 and 2005 -- Rebranding failures. Consignia ; Tommy Hilfiger ; ONdigital to ITV digital ; Windscale to Sellafield ; Payless Drug Store to Rite Aid Corporation ; British Airways ; MicroPro -- Internet and new technology failures. Pets.com ; VoicePod ; Excite@Home ; WAP ; Dell's Web PC ; Intel's Pentium chip ; IBM's Linux graffiti ; boo.com ; Google -- Tired brands. F.W. Woolworth ; Oldsmobile ; Pear's soap ; Ovaltine ; Kodak ; Polaroid ; Rover ; Moulinex ; Nova magazine ; Levi's ; Kmart ; The Cream nightclub ; Yardley cosmetics.

Search for related items by subject

Subject: Branding (Marketing)
Brand loyalty.
Brand choice.

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HD 69 .B7 H354 2011 30775305440050 General Collection Available -
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1001 . ‡aHaig, Matt.
24510. ‡aBrand failures : ‡bthe truth about the 100 biggest branding mistakes of all time / ‡cMatt Haig.
250 . ‡a2nd ed.
260 . ‡aLondon ; ‡aPhiladelphia : ‡bKogan Page, ‡c2011.
300 . ‡axiv, 242 p. ; ‡c22 cm.
500 . ‡aRev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
504 . ‡aIncludes bibliographical references and index.
5050 . ‡aIntroduction. Why brands fail ; Brand myths ; Why focus on failure? -- Classic failures. New Coke ; The Ford Edsel ; Sony Betamax ; McDonald's Arch Deluxe -- Idea failures. Kellogg's Cereal Mates ; Sony's Godzilla ; Persil Power ; Pepsi ; Earring Magic Ken ; The Hot Wheels computer ; Corfam ; RJ Reynolds' smokeless cigarettes ; La Femme ; Radion ; Clairol's 'Touch of Yoghurt' shampoo ; Pepsi AM ; Maxwell House ready-to-drink coffee ; Campbell's Souper Combo ; Thirsty Cat! and Thirsty Dog! -- Extension failures. Harley Davidson perfume ; Gerber Singles ; Crest ; Heinz All Natural Cleaning Vinegar ; Miller ; Virgin Cola ; Bic underwear ; Xerox Data Systems ; Chiquita ; Country Time Cider ; Capital Radio restaurants ; Smith and Wesson mountain bikes ; Cosmopolitan yoghurt ; Lynx barbershop ; Colgate Kitchen Entrees ; LifeSavers Soda ; Pond's toothpaste ; Frito-Lay Lemonade -- PR failures. Exxon ; McDonald's - the McLibel trial ; Perrier's benzene contamination ; Pan Am ; Snow Brand milk products ; Rely tampons ; Gerber's PR blunder ; RJ Reynold's Joe Camel campaign ; Firestone tyres ; Farley's infant milk -- Culture failures. Kellogg's in India ; Hallmark in France ; Pepsi in Taiwan ; Schweppes Tonic Water in Italy ; Chevy Nova and others ; Electrolux in the United States ; Gerber in Africa ; Coors in Spain ; Frank Perdue's chicken in Spain ; Clairol's Mist Stick in Germany ; Parker Pens in Mexico ; American Airlines in Mexico ; Vicks in Germany ; Kentucky Fried Chicken in Hong Kong ; CBS Fender ; Quaker Oats' Snapple -- People failures. Enron ; Arthur Andersen ; Ratner's ; Planet Hollywood ; Fashion Café ; Hear'Say ; Guiltless Gourmet -- Business cycle failures. Lehman Brothers (1844-2008) ; Marconi 1896-2001 and 2005 -- Rebranding failures. Consignia ; Tommy Hilfiger ; ONdigital to ITV digital ; Windscale to Sellafield ; Payless Drug Store to Rite Aid Corporation ; British Airways ; MicroPro -- Internet and new technology failures. Pets.com ; VoicePod ; Excite@Home ; WAP ; Dell's Web PC ; Intel's Pentium chip ; IBM's Linux graffiti ; boo.com ; Google -- Tired brands. F.W. Woolworth ; Oldsmobile ; Pear's soap ; Ovaltine ; Kodak ; Polaroid ; Rover ; Moulinex ; Nova magazine ; Levi's ; Kmart ; The Cream nightclub ; Yardley cosmetics.
650 0. ‡aBranding (Marketing)
650 0. ‡aBrand loyalty.
650 0. ‡aBrand choice.
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