Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
Record details
- ISBN: 9780749462994 (pbk.)
- ISBN: 074946299X (pbk.)
- ISBN: 9780749463007
- ISBN: 0749463007
- Physical Description: xiv, 242 p. ; 22 cm.
- Edition: 2nd ed.
- Publisher: London ; Kogan Page, 2011.
Content descriptions
General Note: | Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003. |
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Introduction. Why brands fail ; Brand myths ; Why focus on failure? -- Classic failures. New Coke ; The Ford Edsel ; Sony Betamax ; McDonald's Arch Deluxe -- Idea failures. Kellogg's Cereal Mates ; Sony's Godzilla ; Persil Power ; Pepsi ; Earring Magic Ken ; The Hot Wheels computer ; Corfam ; RJ Reynolds' smokeless cigarettes ; La Femme ; Radion ; Clairol's 'Touch of Yoghurt' shampoo ; Pepsi AM ; Maxwell House ready-to-drink coffee ; Campbell's Souper Combo ; Thirsty Cat! and Thirsty Dog! -- Extension failures. Harley Davidson perfume ; Gerber Singles ; Crest ; Heinz All Natural Cleaning Vinegar ; Miller ; Virgin Cola ; Bic underwear ; Xerox Data Systems ; Chiquita ; Country Time Cider ; Capital Radio restaurants ; Smith and Wesson mountain bikes ; Cosmopolitan yoghurt ; Lynx barbershop ; Colgate Kitchen Entrees ; LifeSavers Soda ; Pond's toothpaste ; Frito-Lay Lemonade -- PR failures. Exxon ; McDonald's - the McLibel trial ; Perrier's benzene contamination ; Pan Am ; Snow Brand milk products ; Rely tampons ; Gerber's PR blunder ; RJ Reynold's Joe Camel campaign ; Firestone tyres ; Farley's infant milk -- Culture failures. Kellogg's in India ; Hallmark in France ; Pepsi in Taiwan ; Schweppes Tonic Water in Italy ; Chevy Nova and others ; Electrolux in the United States ; Gerber in Africa ; Coors in Spain ; Frank Perdue's chicken in Spain ; Clairol's Mist Stick in Germany ; Parker Pens in Mexico ; American Airlines in Mexico ; Vicks in Germany ; Kentucky Fried Chicken in Hong Kong ; CBS Fender ; Quaker Oats' Snapple -- People failures. Enron ; Arthur Andersen ; Ratner's ; Planet Hollywood ; Fashion Café ; Hear'Say ; Guiltless Gourmet -- Business cycle failures. Lehman Brothers (1844-2008) ; Marconi 1896-2001 and 2005 -- Rebranding failures. Consignia ; Tommy Hilfiger ; ONdigital to ITV digital ; Windscale to Sellafield ; Payless Drug Store to Rite Aid Corporation ; British Airways ; MicroPro -- Internet and new technology failures. Pets.com ; VoicePod ; Excite@Home ; WAP ; Dell's Web PC ; Intel's Pentium chip ; IBM's Linux graffiti ; boo.com ; Google -- Tired brands. F.W. Woolworth ; Oldsmobile ; Pear's soap ; Ovaltine ; Kodak ; Polaroid ; Rover ; Moulinex ; Nova magazine ; Levi's ; Kmart ; The Cream nightclub ; Yardley cosmetics. |
Search for related items by subject
Subject: | Branding (Marketing) Brand loyalty. Brand choice. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
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Kirtland Community College Library | HD 69 .B7 H354 2011 | 30775305440050 | General Collection | Available | - |