The real mad men : the renegades of Madison Avenue and the golden age of advertising
- 1 of 1 copy available at Kirtland Community College.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Kirtland Community College Library||HF 6182 .U5 C73 2011||30543722||General Collection||Available||-|
- ISBN: 0762440902
- ISBN: 9780762440900 (hbk)
224 p. : ill. (some col.), ports. ; 25 cm.
- Publisher: Philadelphia : Running Press, 2011.
|Bibliography, etc. Note:||Includes bibliographical references (p. 220-221) and index.|
|Formatted Contents Note:||Foreword / Sir John Hegarty -- How true is Mad men? / Fred Danzig -- Prologue -- The story so far -- A growing respect -- The unlikely hero -- Lighting the touchpaper -- Thinking small -- The word spreads -- Avis v Hertz -- Changing times -- Thinking big -- Women of the Avenue -- Epilogue.|
|Summary, etc.:||Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.|
Search for related items by subject
|Subject:||Advertising executives United States
Advertising United States History 20th century
Advertising agencies United States History 20th century
Summary: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.