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The real mad men : the renegades of Madison Avenue and the golden age of advertising

Cracknell, Andrew. (Author).

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 6182 .U5 C73 2011 30543722 General Collection Available -

Record details

  • ISBN: 0762440902
  • ISBN: 9780762440900 (hbk)
  • Physical Description: 224 p. : ill. (some col.), ports. ; 25 cm.
    print
  • Publisher: Philadelphia : Running Press, 2011.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p. 220-221) and index.
Formatted Contents Note: Foreword / Sir John Hegarty -- How true is Mad men? / Fred Danzig -- Prologue -- The story so far -- A growing respect -- The unlikely hero -- Lighting the touchpaper -- Thinking small -- The word spreads -- Avis v Hertz -- Changing times -- Thinking big -- Women of the Avenue -- Epilogue.
Summary, etc.: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.
Subject: Advertising executives United States
Advertising United States History 20th century
Advertising agencies United States History 20th century
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020 . ‡a9780762440900 (hbk)
020 . ‡a0762440902
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05000. ‡aHF6182.U5 ‡bC73 2011
08200. ‡a659.10973/09046 ‡223
049 . ‡aET8A ‡c1
1001 . ‡aCracknell, Andrew.
24514. ‡aThe real mad men : ‡bthe renegades of Madison Avenue and the golden age of advertising / ‡cAndrew Cracknell ; foreword by Sir John Hegarty ; [introduction by Fred Danzig].
260 . ‡aPhiladelphia : ‡bRunning Press, ‡c2011.
300 . ‡a224 p. : ‡bill. (some col.), ports. ; ‡c25 cm.
504 . ‡aIncludes bibliographical references (p. 220-221) and index.
520 . ‡aTaking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.
5050 . ‡aForeword / Sir John Hegarty -- How true is Mad men? / Fred Danzig -- Prologue -- The story so far -- A growing respect -- The unlikely hero -- Lighting the touchpaper -- Thinking small -- The word spreads -- Avis v Hertz -- Changing times -- Thinking big -- Women of the Avenue -- Epilogue.
650 0. ‡aAdvertising agencies ‡zUnited States ‡xHistory ‡y20th century.
650 0. ‡aAdvertising ‡zUnited States ‡xHistory ‡y20th century.
650 0. ‡aAdvertising executives ‡zUnited States.
938 . ‡aQuality Books, Inc. ‡bQUAL ‡na 11926064
938 . ‡aYBP Library Services ‡bYANK ‡n7136708
994 . ‡aC0 ‡bET8
901 . ‡aocn770370092 ‡bOCoLC ‡c36854 ‡tbiblio ‡soclc
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