The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature
Record details
- ISBN: 1616144297 (alk. paper)
- ISBN: 9781616144296 (alk. paper)
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Physical Description:
374 p. : ill. ; 24 cm.
print - Publisher: Amherst, N.Y. : Prometheus Books, 2011.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school. |
Search for related items by subject
Subject: | Consumer behavior Consumption (Economics) Psychological aspects Consumers Psychology Evolutionary psychology |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.32 .S23 2011 | 30542864 | General Collection | Available | - |
The Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature
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Table of Contents
The Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature
Section | Section Description | Page Number |
---|---|---|
Acknowledgments | p. 7 | |
Foreword | p. 9 | |
Chapter 1 | Consumers: Born and Made | p. 11 |
Chapter 2 | I Will Survive | p. 41 |
Chapter 3 | Let's Get It On | p. 67 |
Chapter 4 | We Are Family | p. 95 |
Chapter 5 | That's What Friends Are For | p. 121 |
Chapter 6 | Cultural Products: Fossils of the Human Mind | p. 149 |
Chapter 7 | Local versus Global Advertising | p. 177 |
Chapter 8 | Marketing Hope by Selling Lies | p. 203 |
Chapter 9 | Darwinian Rationale for Consumer Irrationality | p. 231 |
Chapter 10 | Darwin in the Halls of the Business School | p. 257 |
Chapter 11 | Concluding Remarks | p. 287 |
Notes | p. 295 | |
Index | p. 341 |