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The tipping point [how little things can make a big difference]  Cover Image CD Audiobook CD Audiobook

The tipping point [how little things can make a big difference]

Summary: New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Record details

  • ISBN: 1600240054 :
  • ISBN: 9781600240058
  • Physical Description: sound recording
    sound disc
    8 sound discs (ca. 8.5 hrs.) : digital ; 4 3/4 in.
  • Edition: Unabridged.
  • Publisher: New York, NY : Hachette Audio, p2007.

Content descriptions

General Note:
Compact disc.
Subtitle from container.
Creation/Production Credits Note: Produced and directed by Dennis Kao.
Participant or Performer Note: Read by the author.
Subject: Social change
Social psychology
Contagion (Social psychology)
Causation
Context effects (Psychology)
Causality
Psychology, Social
Genre: Audiobooks.

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HM 1033 .G53 2007 CD 30539637 Audiobooks Available -

Syndetic Solutions - Summary for ISBN Number 1600240054
The Tipping Point : How Little Things Can Make a Big Difference
The Tipping Point : How Little Things Can Make a Big Difference
by Gladwell, Malcolm (Author, Read by)
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Summary

The Tipping Point : How Little Things Can Make a Big Difference


Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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