Book

Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett.

Doucett, Elisabeth. (Author).

Summary:

Record details

ISBN: 9780838909621 (pbk. : alk. paper)
ISBN: 0838909620 (pbk. : alk. paper)
Physical Description: xiii, 124 p. : ill. ; 23 cm.
Publisher: Chicago : American Library Association, 2008.

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

Defining marketing and branding -- Why brand? -- Who should be involved in the branding process? -- The ideal brand -- Where to start : the brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions.