Book
Color design workbook : a real-world guide to using color in graphic design
Record details
- ISBN: 9781592534333 (pbk.)
- ISBN: 1592534333 (pbk.)
- ISBN: 9781592531929 (hardcover)
- ISBN: 159253192X (hardcover)
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Physical Description:
240 p. : col. ill. ; 24 cm.
print - Publisher: Gloucester, Mass. : Rockport Publishers, c2006.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 240). |
| Formatted Contents Note: | What is color? -- Color theory -- Color meanings -- Ten rules of color -- Color systems -- Color talk-- Case studies. |
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Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | NC 1000 .S76 2006 | 30537344 | General Collection | Available | - |
Electronic resources
Color Design : A Real-World Guide to Using Color in Graphic Design
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Table of Contents
Color Design : A Real-World Guide to Using Color in Graphic Design
| Section | Section Description | Page Number |
|---|---|---|
| Introduction | p. 6 | |
| Chapter 1 | What is Color? Apparent Color The Properties of Color | p. 8 |
| Chapter 2 | Color Theory: History of Color Theory Color Harmony | p. 16 |
| Chapter 3 | Color Meanings: Color Index | p. 24 |
| Chapter 4 | Ten Rules of Color | p. 32 |
| 1 | Convey Information | p. 34 |
| 2 | Create Color Harmony | p. 40 |
| 3 | Attract and Hold Attention | p. 46 |
| 4 | Remember That Context Is Everything | p. 52 |
| 5 | Consider That Experimentation Is Key | p. 58 |
| 6 | Know That People See Color Differently | p. 64 |
| 7 | Assist in Mnemonic Value | p. 70 |
| 8 | Think About Composition | p. 76 |
| 9 | Use Standardized Color Systems | p. 82 |
| 10 | Understand Limitations | p. 88 |
| Chapter 5 | Color Systems | p. 95 |
| Thinking About Color Systems: Trends and Forecasting | p. 96 | |
| Color Systems in Art and Design History | p. 98 | |
| Some Inspirations for a Sample of AdamsMorioka's Palettes | p. 102 | |
| 11 | Color Systems | p. 104 |
| Chapter 6 | Color Talk: Talking About Color in Design | p. 126 |
| Chapter 7 | Case Studies | p. 134 |
| AdamsMorioka: Beverly Hills, CA, USA | p. 136 | |
| Brand New School: Santa Monica/New York, USA | p. 144 | |
| Chimera Design: St. Kilda, Victoria, Australia | p. 150 | |
| Dynamo: Dublin, Ireland | p. 154 | |
| Fauxpas Grafik: Zurich, Switzerland | p. 160 | |
| Green Dragon Office: Los Angeles, USA | p. 164 | |
| Johnson banks: London, UK | p. 168 | |
| Uwe Loesch: Erkath, Germany | p. 174 | |
| Lorenc + Yoo Design: Atlanta, USA | p. 178 | |
| LUST: The Hague, Netherlands | p. 182 | |
| Methodologie, Inc.: Seattle, USA | p. 188 | |
| Morla Design: San Francisco, USA | p. 194 | |
| Ogilvy & Mather/Brand Integration Group: New York/Los Angeles, USA | p. 200 | |
| Pentagram Design, Ltd.: London, UK | p. 208 | |
| Segura, Inc.: Chicago, USA | p. 214 | |
| Steinbranding: Buenos Aires, Argentina | p. 220 | |
| Gallery | p. 226 | |
| Glossary: Common Color Terms | p. 236 | |
| Directory of Contributors | p. 238 | |
| Bibliography Web Resources | p. 240 | |
| About the Authors | p. 240 |
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