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A complaint is a gift : recovering customer loyalty when things go wrong  Cover Image Book Book

A complaint is a gift : recovering customer loyalty when things go wrong / Janelle Barlow, Claus Møller.

Record details

  • ISBN: 9781576755822 (pbk. : alk. paper)
  • ISBN: 1576755827 (pbk. : alk. paper)
  • Physical Description: x, 287 p. ; 23 cm.
  • Edition: 2nd ed.
  • Publisher: San Francisco, Calif. : Berrett-Koehler Publishers, c2008.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. 251-271) and index.
Formatted Contents Note:
A complaint is a gift strategy -- Complaints: necessary evil or opportunities? -- Capitalizing on complaints -- Why most customers don't complain -- In the mind of the complaining customer -- The gift formula -- Creating better customers with goodwill -- When customers go ballistic -- It's all in the words: responding to written complaints -- From a whisper to a global shout -- When feedback gets personal -- When you complain, make sure you are giving a gift.
Subject: Consumer complaints.
Customer services.

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5415.52 .B37 2008 30537124 General Collection Available -


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