Book
Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock.
Record details
- ISBN: 0875803687 (clothbound : alk. paper)
- ISBN: 9780875803685 (clothbound : alk. paper)
- Physical Description: viii, 282 p. : ill. ; 24 cm.
- Publisher: DeKalb : Northern Illinois University Press, c2007.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. [231]-275) and index. |
| Formatted Contents Note: | Introduction. Health, morality, and free speech -- Pt. 1. The failed fight to ban alcohol advertising, 1947-1958 -- 1. Temperance and mass society -- 2. The industries' regulatory response -- 3. Legislative battles : politics and rhetoric -- Pt. 2. The battle to regulate cigarette marketing, 1960s -- 4. Emergence of the postwar antismoking movement -- 5. The warning label debate -- 6. The next push : restricting advertising -- Pt. 3. The new temperance movement and alcohol marketing restrictions, 1970s and 1980s -- 7. The political, legal, and scientific context of regulation -- 8. Policy contests : warning labels and advertising controls -- Conclusion. The elusive quest for restraints. |
Search for related items by subject
| Subject: | Advertising > Alcoholic beverages > United States > History > 20th century. Advertising > Cigarettes > United States > History > 20th century. Corporate speech > United States. |
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Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 6161 .L46 P46 2007 | 30535187 | General Collection | Available | - |