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Smarketing : how to achieve competitive advantage through blended sales and marketing Cover Image Book Book

Smarketing : how to achieve competitive advantage through blended sales and marketing

Hughes, Tim 1965- (Author). Gray, Adam (Business writer), (author.). Whicher, Hugo, (author.).

Summary: Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.

Record details

  • ISBN: 9780749483586
  • ISBN: 074948358X
  • Physical Description: print
    xvii, 229 pages : illustrations ; 24 cm
  • Publisher: London, United Kingdom ; New York, NY, USA : Kogan Page Limited, 2019.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: Introduction -- Why marketing in its current form is dead -- Why sales in its current form is dead -- So where are customers today? -- Sales and marketing departments of the future -- Preparing for smarketing in your company -- How do you implement a smarketing transformation? -- Challenges of smarketing and how to overcome them -- Measurement, reporting and governance -- Practical tools to support your smarketing programme -- Account-based marketing : a new way to organize sales -- Conclusion.

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Subject: Marketing
Selling
Technological innovations
Digital media

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5415 .H84 2019 30775305541568 General Collection Available -
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▼ MARC Record
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1001 . ‡aHughes, Tim, ‡d1965-
24510. ‡aSmarketing : ‡bhow to achieve competitive advantage through blended sales and marketing / ‡cTim Hughes, Adam Gray and Hugo Whicher.
264 1. ‡aLondon, United Kingdom ; ‡aNew York, NY, USA : ‡bKogan Page Limited, ‡c2019.
264 4. ‡c©2019
300 . ‡axvii, 229 pages : ‡billustrations ; ‡c24 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
504 . ‡aIncludes bibliographical references and index.
5050 . ‡aIntroduction -- Why marketing in its current form is dead -- Why sales in its current form is dead -- So where are customers today? -- Sales and marketing departments of the future -- Preparing for smarketing in your company -- How do you implement a smarketing transformation? -- Challenges of smarketing and how to overcome them -- Measurement, reporting and governance -- Practical tools to support your smarketing programme -- Account-based marketing : a new way to organize sales -- Conclusion.
520 . ‡aUnderstand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
650 0. ‡aMarketing.
650 0. ‡aSelling.
650 0. ‡aTechnological innovations.
650 0. ‡aDigital media.
7001 . ‡aGray, Adam ‡c(Business writer), ‡eauthor.
7001 . ‡aWhicher, Hugo, ‡eauthor.
77608. ‡iOnline version: ‡aHughes, Tim, 1965- ‡tSmarketing. ‡dLondon ; New York : Kogan Page, 2019 ‡z9780749483593 ‡w(DLC) 2018031958
938 . ‡aYBP Library Services ‡bYANK ‡n14874417
938 . ‡aBrodart ‡bBROD ‡n121390209
994 . ‡aC0 ‡bET8
905 . ‡u150792
901 . ‡aon1043067637 ‡bOCoLC ‡c47668 ‡tbiblio ‡soclc
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