Smarketing : how to achieve competitive advantage through blended sales and marketing
Record details
- ISBN: 9780749483586
- ISBN: 074948358X
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Physical Description:
print
xvii, 229 pages : illustrations ; 24 cm - Publisher: London, United Kingdom ; New York, NY, USA : Kogan Page Limited, 2019.
- Copyright: ©2019
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Introduction -- Why marketing in its current form is dead -- Why sales in its current form is dead -- So where are customers today? -- Sales and marketing departments of the future -- Preparing for smarketing in your company -- How do you implement a smarketing transformation? -- Challenges of smarketing and how to overcome them -- Measurement, reporting and governance -- Practical tools to support your smarketing programme -- Account-based marketing : a new way to organize sales -- Conclusion. |
Search for related items by subject
Subject: | Marketing Selling Technological innovations Digital media |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415 .H84 2019 | 30775305541568 | General Collection | Available | - |
Smarketing : How to Achieve Competitive Advantage Through Blended Sales and Marketing
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Summary
Smarketing : How to Achieve Competitive Advantage Through Blended Sales and Marketing
This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away. Smarketing explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round. With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.