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How we read now : Strategic choices for print, screen, and audio / by Baron, Naomi S.,author.;
Includes bibliographical references and index.Foreword / Maryanne Wolf / List of Tables and Figures / Introduction: The New Great Debate in Reading / Part I Sizing Up Reading What's at Stake? / Chapter 1: What Do We Mean by "Reading" and "Reader"? / Chapter 2: What are You Reading? / Chapter 3: Print Reading: A Gold Standard? / Part II Reading in Print versus Onscreen What's at Stake? / Chapter 4: What Research Tells Us: Single Texts / Chapter 5: What Research Tells Us: Multiple Texts / Chapter 6: Strategies for Effective Reading Onscreen / Part III Reading with Audio What's at Stake? / Chapter 7: What Research Tells Us about Audio (and Video) / Chapter 8: Strategies for Effective Reading with Audio (and Video) / Part IV What's Next? What's at Stake? / Chapter 9: Strategizing Reading in a Digital World / Chapter 10: The Road Ahead.We face constant choices about how we read. Educators must select classroom materials. College students weigh their textbook options. Parents make decisions for their children. The digital revolution has transformed reading, and with the recent turn to remote learning, onscreen reading may seem like the only viable option. Yet selecting digital is often based on cost or convenience, not on educational evidence. Now more than ever it is imperative to understand how reading medium actually impacts learning--and what strategies we need in order to read effectively in all formats.In How We Read Now, Naomi Baron draws on a wealth of knowledge and research to explain important differences in the way we concentrate, understand, and remember across multiple formats. Mobilizing work from international scholarship along with findings from her own studies of reading practices, Baron addresses key challenges--from student complaints that print is boring to the hazards of digital reading for critical thinking. Rather than arguing for one format over another, she explains how we read and learn in different settings, shedding new light on the current state of reading. The book then crucially connects research insights to concrete applications, offering practical approaches for maximizing learning with print, digital text, audio, and video.Since screens and audio are now entrenched--and invaluable-platforms for reading, we need to rethink ways of helping readers at all stages use them more wisely. How We Read Now shows us how to do that. -- provided by publisher.Description based on print version record.Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects: Electronic books.; Reading;
On-line resources: https://ebookcentral.proquest.com/lib/kirtland-ebooks/detail.action?docID=6476743 -- Available online. Click here to access.;
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Your ad here : the cool sell of guerrilla marketing / by Serazio, Michael.;
Includes bibliographical references (pages 203-215) and index.Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement."Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America's Army video game to Pabst Blue Ribbon's "hipster hijack," from buzz agent bloggers and tweeters to The Dark Knight's "Why So Serious?" social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of "hidden persuaders" optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell."--Publisher's website.
Subjects: Marketing.; Marketing;
© [2013], New York University Press,
Available copies: 1 / Total copies: 1
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Deviced! : balancing life and technology in a digital world / by Dodgen-Magee, Doreen,author.;
Includes bibliographical references (pages 225-227) and index.Introduction: How to read this book -- Part I: How devices are impacting us. There's no such thing as IRL ; This applies to you (and me and every other person) ; Living outside our skin ; Our bodies and brains on tech ; Technology and relationships ; Technology and the self -- Part II: Moving with intention toward a grounded self. The fertile ground of idle time ; Cultivating an internal locus of control -- Part III: Telling ourselves the truth and finding a new balance. Habits and norms ; Assessing our technology use and making adjustments ; Spotting points and the fiery life ; Getting to decide (and being cheered on for doing so!) -- Appendix: Discussion questions and suggestions for further exploration.Using personal stories, cutting edge research, and anecdotes from youth, parents, and professionals, Dodgen-Magee highlights the brain changes that result from excessive technology use and offers a mindful approach to assessing current technology use, breaking bad habits, setting new norms, and re-engaging with life with renewed richness and awareness.
Subjects: Technological innovations;
Available copies: 1 / Total copies: 1
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Dot-dash to Dot.com : how modern telecommunications evolved from the telegraph to the internet / by Wheen, Andrew.;
Includes bibliographical references and index.The birth of an industry -- The telegraph goes global -- A gatecrasher spoils the party -- Early telephone networks -- Going digital -- A bit of wet string -- The last mile -- Computers get chatty -- The birth of the Internet -- Life in cyberspace -- The mobile revolution -- When failure is not an option -- What comes next?
Subjects: Telecommunication; Telecommunication;
© c2011., Springer ; published in association with Praxis Pub.,
Available copies: 1 / Total copies: 1
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Ten technologies to save the planet : energy options for a low-carbon future / by Goodall, Chris.;
Includes bibliographical references and index.We face the dual crises of peak oil and climate change. How will we meet future global energy demands? Goodall combines cutting-edge analysis and fascinating stories of the inventors, scientists, and entrepreneurs developing real-world technologies.Introduction -- Capturing the wind -- Solar energy -- Electricity from the oceans -- Combined heat and power -- Super-efficient homes -- Electric cars -- Motor fuels from cellulose -- Capturing carbon -- Biochar -- Soils and forests -- Putting it all together.
Subjects: Greenhouse gas mitigation;
© c2010., Greystone Books ; Distributed in the U.S. by Publishers Group West,
Available copies: 1 / Total copies: 1
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Media, journalism, and "fake news" : A reference handbook / by Damico, Amy M.,author.;
Description based on print version record.Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects: Electronic books.; Journalism;
On-line resources: https://ebookcentral.proquest.com/lib/kirtland-ebooks/detail.action?docID=5940284 -- Available online. Click here to access.;
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Bit by bit : how video games transformed our world / by Ervin, Andrew.;
"Charting the material and technological history of video games, from the 1950s to the present"--Ervin blends history, memoir and reportage to examine the explosive popularity of video games. He shows how games constitute a unique storytelling medium that offers us startling new ways to think about our lives and the world around us. And he argues that the best games, as defined by the aesthetic and even political ambitions of their creators, rise to the level of art.Includes bibliographical references and index.1. Epic origins -- 2. Era of innovation -- 3. Atari -- 4. Call to adventure -- 5. Arcade projects -- 6. The first auteur -- 7. The renaissance -- 8. Dialing up -- 9. An American master -- 10. World of warcraft -- 11. Trigger warnings -- 12. Exile and the kingdom -- 13. New auteurs -- 14. The art question -- 15. Restart -- Appendix: My 11 favorite games.
Subjects: Video games; Video games;
Available copies: 1 / Total copies: 1
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The future of the professions : how technology will transform the work of human experts / by Susskind, Richard E.; Susskind, Daniel,author.;
Includes bibliographical references (pages 309-335) and index.This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others, to work as they did in the 20th century. The Future of the Professions explains how 'increasingly capable systems' - from telepresence to artificial intelligence - will bring fundamental change in the way that the 'practical expertise' of specialists is made available in society. The authors challenge the 'grand bargain' - the arrangement that grants various monopolies to today's professionals. They argue that our current professions are antiquated, opaque and no longer affordable, and that the expertise of the best is enjoyed only by a few. In their place, they propose six new models for producing and distributing expertise in society.
Subjects: Professional employees; Technological innovations;
Available copies: 1 / Total copies: 1
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Smarketing : how to achieve competitive advantage through blended sales and marketing / by Hughes, Tim,1965-; Gray, Adam(Business writer),author.; Whicher, Hugo,author.;
Includes bibliographical references and index.Introduction -- Why marketing in its current form is dead -- Why sales in its current form is dead -- So where are customers today? -- Sales and marketing departments of the future -- Preparing for smarketing in your company -- How do you implement a smarketing transformation? -- Challenges of smarketing and how to overcome them -- Measurement, reporting and governance -- Practical tools to support your smarketing programme -- Account-based marketing : a new way to organize sales -- Conclusion.Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
Subjects: Marketing.; Selling.; Technological innovations.; Digital media.;
Available copies: 1 / Total copies: 1
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The daily you : how the new advertising industry is defining your identity and your worth / by Turow, Joseph.;
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"--Includes bibliographical references and index.The power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor.
Subjects: Consumer profiling.; Marketing; Customer services; Advertising.;
© c2011., Yale University Press,
Available copies: 1 / Total copies: 1
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