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Brain culture : neuroscience and popular media / by Thornton, Davi Johnson,1978-;
Includes bibliographical references (p. 183-189) and index.The rhetorical brain -- Visualizing the new brain -- "How do you know unless you look?" : practical neuroscience and brain-based self-help -- Babies, blank slates, and brain building -- Pills, power, and the neuroscience of everyday life -- Mental health care, the rhetoric of recovery, and entrepreneurial lives -- The brain is the frontier : the subjectifications of neuroscience.
Subjects: Neurosciences.; Science in popular culture.; Science in mass media.; Neurosciences.; Mass Media.; Neuropsychology.;
© c2011., Rutgers University Press,
Available copies: 1 / Total copies: 1
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Quoting God : how media shape ideas about religion and culture / by Badaracco, Claire.;
Includes bibliographical references (p. 289-302) and index.Introduction: Quotation and the life of public texts / Claire Hoertz Badaracco -- Journalism and the religious imagination / John Schmalzbauer -- God talk in the public square / C. Welton Gaddy -- The first amendment and the Falun Gong / Paul Moses -- A framework for understanding fundamentalism / Rebecca Moore -- Biblical prophecy and foreign policy / Paul S. Boyer -- Last words : death and public self-expression / John P. FerreÌ -- Collective memory, national identity : victims and victimizers in Japan / Richard A. Gardner -- Appalachian regional identity in national media / Howard Dorgan -- The Virgin of Guadalupe as cultural icon / Virgilio Elizondo -- Reporting complexity : science and religion / Jame Schaefer -- Vatican opinion on modern communication / Paul Soukup -- Conclusion: A relationship of overlapping conversations / Gustav Niebuhr.
Subjects: Mass media; Mass media and culture.; Christianity and culture.;
© c2005., Baylor University Press,
Available copies: 1 / Total copies: 1
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Breaking the news : exposing the establishment media's hidden deals and secret corruption / by Marlow, Alex,author.;
Includes bibliographical references."From the editor in chief of Breitbart News, a firsthand account of how the establishment media became weaponized against Donald Trump and his supporters on behalf of the political left"--The rise of Breitbart and the fake news hall of shame -- Meet the Press -- Mob rule media: The New York Times in the age of woke -- NBC "News" and the corporatization of mass media -- Beijing Bloomberg -- Sleeping giants and the cancellation of MAGA -- Mostly peaceful riots: the story of Black Lives Matter -- Cheat by mail and the true story of the 2020 election -- The Trump virus -- The masters of the universe -- A time to heal -- Conclusion.
Subjects: Mass media; Press and politics; Right and left (Political science);
Available copies: 1 / Total copies: 1
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Grand theft childhood : the surprising truth about violent video games and what parents can do / by Kutner, Lawrence.; Olson, Cheryl K.;
Includes bibliographical references (p. 231-246) and index.The big fear -- DeÌjaÌ vu all over again, and again -- Science, nonsense and common sense -- Grand theft childhood? -- Why kids play violent games -- Sex, hate, game addiction and other worries -- I'm from the video game industry and I'm here to help -- All politics is local -- Practical advice for parents.
Subjects: Video games and teenagers.; Violence in mass media.; Youth and violence.;
© 2008., Simon & Schuster,
Available copies: 1 / Total copies: 1
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Bad advice : or why celebrities, politicians, and activists aren't your best source of health information / by Offit, Paul A.;
Includes bibliographical references (pages 217-238) and index.Prologue: On being naïve -- What science is -- and what it isn't -- White mice and windowless rooms -- An alibi for ignorance -- Feeding the beast -- To debate or not to debate -- Make 'em laugh -- Science goes to the movies -- The Emperor's new clothes -- Judgment Day -- The nuclear option -- Pharma shill -- A ray of hope -- Epilogue: The end of the tour.Scientists are often unable to package their insights into the neat narratives that the public requires. Enter celebrities, advocates, lobbyists-- people taking advantage of scientists' reluctance to provide easy answers, flooding the media with misleading or incorrect claims about health risks. Offit shares hard-earned wisdom on the dos and don'ts of battling misinformation. He discusses the manias stoked by charlatans and their miracle cures, as well as corrosive, dangerous ideologies such as Holocaust and climate-change denial. -- adapted from jacket
Subjects: Communication in public health.; Communication in medicine.; Health in mass media.; Disinformation.; Quacks and quackery.; Health Communication.; Communications Media.;
Available copies: 1 / Total copies: 1
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A field guide to the apocalypse : a mostly serious guide to surviving our wild times / by Aktipis, Athena,1981-author.; Smith, Neil,1980-illustrator.;
Includes bibliographical references (pages 233-237) and index."From Covid-19 to runaway technology to climate change, we are currently living in an apocalyptic state. And it's nothing new: As a species we've been surviving-and evolving from-apocalypses for as long as we've walked the Earth. So, we're capable of dealing with them, surviving them, and yes, thriving through them. In A Field Guide to the Apocalypse, cooperation theorist and zombie enthusiast Athena Aktipis has assembled a lively, unexpected field guide to help readers mentally and practically prepare for current and future apocalyptic events. She begins by teaching readers to overcome the main obstacle in surviving an apocalypse: fear. And then trains them on how to make smart decisions based on historic precedent, human psychology, and brain science. Illustrated with 2-color illustrations throughout that both teach and entertain, the book is organized into five chapters that guide readers through our history with apocalypses, how we're evolved to survive them by cooperating with each other, and how to thrive amidst our multi-apocalyptic reality"--The apocalypse is upon us and it's okay -- Your brain on the apocalypse -- How to make friends in the apocalypse -- How to survive the big one -- How to thrive in the apocalypse.
Subjects: Resilience (Personality trait); Fear.; Psychology.; Survival.; Apocalypse in mass media.; End of the world;
Available copies: 1 / Total copies: 1
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Banding together : how communities create genres in popular music / by Lena, Jennifer C.;
Includes bibliographical references (p. 171-231) and index.Covering the grown of twentieth-century American popular music, this work explores the question of why some music styles attain mass popularity while others thrive in small niches.Music genres. What is a theory of sociocultural classification? ; What are genre forms and how are they identified? ; Organizations and money ; Genre ideals and style ; What genres are not ; Outline of the book -- Three musics, four genres : rap, bluegrass, and bebop jazz. Avant-garde genres ; Scene-based genres ; Industry-based genres ; Traditionalist genres ; After the tradition ; Conclusion -- Music trajectories. Two genre trajectories ; Scene-based origins ; IST trajectories ; On genre trajectories ; Inhibiting factors on musical trajectories ; Absorption into other musics, other streams ; Niche music ; The racist organization of musical production ; Conclusion -- The government-purposed genre. Attributes of government-purposed genres ; China ; Chile ; Nigeria ; Serbia ; Conclusion -- On classification systems. Classification in music ; Toward a model of classification systems ; On science, markets, and memory ; The future of music ; In closing.
Subjects: Popular music; Popular music genres.;
© c2012., Princeton University Press,
Available copies: 1 / Total copies: 1
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Soap, sex, and cigarettes : a cultural history of American advertising / by Sivulka, Juliann.;
Includes bibliographical references (p. 409-416) and index.Preface -- Part 1: Historical Overview: -- 1: Beginnings: 1492 to 1880 -- Impact of the printing press -- New world -- Colonial enterprise -- Effect of paper shortages -- Impact of the Industrial Revolution -- Mass production spurs economic growth -- Network of railroads -- Communications revolution -- Evolution of modern marketing -- Urbanization changes the face of retailing -- Civil War fuels a consumer economy -- General merchandisers pass on economies of scale -- Mass media and mass markets -- Modern magazine debuts -- Advertising agent: a new occupation -- Puffery and patent medicines -- Part 2: Early American Advertising: -- 2: Selling the goods: 1880 to 1900 -- New culture of consumption -- New role for advertising -- Packaging revolution -- Brand-name advantages -- From hard sell to soft sell -- Honesty takes its turn -- Slogans and jingles catch on -- Trademarks come to life -- New wave of design and new media -- New art and magazines -- Pictures show the way -- Agencies widen their services -- First national advertisers -- Trio of household staples -- Try it! You'll like it! -- Selling entirely new products -- 3: Rise of a consumer economy: 1900 to World War I -- Big business gets bigger -- Emerging consumer economy -- Packaging revolutionizes mass retailing -- Chains link store after store -- Advertising and progress -- America cleans up its act -- Advertising revolutionaries the breakfast menu -- Getting "wired" catches on -- America hits the road -- New ways of selling -- Golden age of trademark advertising -- Agencies widen their services -- Four creative philosophies -- Claude Hopkins-the preemptive claim -- Helen Landsdowne Resor -editorial style -- Earnest Elmo Calkins-the look of the ad -- Theodore MacManus-impressionistic copy -- Advertising and World War I -- Part 3: Modern American Advertising -- 4: Roaring twenties: 1920 to 1929 -- Prosperous new era -- Business of America is business -- Retailing hits its stride -- Roaring twenties -- Fashion, color, and style -- American home goes modern -- Automobile advertising shifts gears -- Advertising hits the road -- Mass media and mass markets -- New media defines new markets -- Modernist influence in print media and advertising design -- Voice of radio -- Two creative philosophies -- Albert Lasker-selling the cigarette habit -- Personality advertising and emotional writing / J Walter Thompson Co --5: Depression and war years: 1930 to 1945 -- Brother, can you spare a dime? -- Effects of the depression -- New Deal for the forgotten man -- Hard sell for hard times -- Advertising goes for the hard sell again -- Ruthrauff & Ryan-mail-order style -- Consumers organize -- Another wave of new design -- Consumer engineering -- Printed page -- Maturing voice of radio -- Three creative philosophies -- J Stirling Getchell-photojournalism -- Raymond Rubicam-scientific advertising -- Bernice Fitz-Gibbon: be specific-it pays -- 1940s and World War II -- Television enters the picture -- War years -- 6: Postwar boom: 1945 to 1960 -- Fabulous fifties -- Realizing the American dream -- Keeping up with the Joneses -- Dressing up the automobile -- Atomic age -- Don't rock the boat -- Generation gap opens up -- Civil Rights become an issue -- New ways of selling -- Elaboration of market segmentation -- Tapping into consumers' hidden desires -- Explosive growth of television -- Four creative philosophies -- Rosser Reeves-unique selling proposition -- Leo Burnett-inherent drama -- David Ogilvy-image and science -- Bill Bernbach-the "new" advertising -- Part 7: Contemporary American Advertising -- 7: Creative revolution: 1960-1975 -- Times they are a-changin' -- Power to the people -- Nation divided -- Counterculture -- Wave of new design -- Creative revolution in advertising -- New advertising -- Creative boutiques -- Reform sweeps Madison Avenue -- Minority groups demand a piece of the pie -- You've come a long way, baby! -- Regulation concerns -- 8: From positioning to image building: 1975-1990 -- Management, mergers, and mega-agencies -- Emerging new technologies -- Subcultures, market niches, and specialized media -- Subculture influences -- Market niches and new media -- Corporate sponsorship -- Product differentiation and market segmentation -- Al Ries and Jack Trout-positioning -- Comparative advertising -- New creative revolution -- Ultra consumer -- Breaking the mold -- Sex and symbolism -- Three west coast agencies -- 9: Information revolution: 1990 to 1999 -- Advertising in transition -- Challenge in media planning -- Internet, the fastest growing medium for advertising -- Printed page goes digital -- Digital advertising and interactivity -- Elaboration of segmentation -- New women and the new man -- X marks the new target -- Aging population -- Subcultures and niche markets -- Minority marketplace -- Valued interests and causes -- Account planning and creativity -- Part 5: Advertising In The New Millennium --10: Digital age: since 2000 -- Lost decade -- From boom to bust -- Shrinking American dream -- Elaboration of segmentation -- Women's market and a new focus on men -- New affluent -- Generation Y -- Multicultural marketing -- Media over saturation and branded entertainment -- Consumer empowerment and digital interactive media -- Internet advertising -- Consumer generated content -- Interactive television -- Moblie apps revolutionize advertising -- Three agencies in the multimedia age -- Epilogue -- Notes -- References and further reading -- Index.This work examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. In the second edition, there is now a strong focus on the part played by women in modern advertising, both as consumers and workers in the industry. Discussions have been expanded to include sexuality in advertising, new media, global advertising, and controversial issues. The author has written a new chapter on the last ten years of advertising, what has been called the "Lost Decade," and covers the economics of advertising, the new digital interactive media, and global/international advertising.
Subjects: Advertising; Advertising;
© c2012., Wadsworth, Cengage Learning,
Available copies: 1 / Total copies: 1
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Cults and new religions : a brief history / by Cowan, Douglas E.; Bromley, David G.,author.;
"This unparalleled introduction to cults and new religious movements has been completely up-dated and expanded to reflect the latest developments; each chapter reviews the origins, leaders, beliefs, rituals and practices of a NRM, highlighting the specific controversies surrounding each group. A fully updated, revised and expanded edition of an unparalleled introduction to cults and new religious movements. Profiles a number of the most visible, significant, and controversial new religious movements, presenting each group's history, doctrines, rituals, leadership, and organization. Offers a discussion of the major controversies in which new religious movements have been involved, using each profiled group to illustrate the nature of one of those controversies. Covers debates including what constitutes an authentic religion, the validity of claims of brainwashing techniques, the implications of experimentation with unconventional sexual practices, and the deeply rooted cultural fears that cults engender. New sections include methods of studying new religions in each chapter as well as presentations on 'groups to watch'"--"An overview of the development of new religions and the controversies surrounding them in late modern society"--Includes bibliographical references and index.1. Cults and new religions : a primer -- The range of new religious movements -- Controversy and the popular perception of new religious movements -- 2. The Church of Scientology : the question of religion -- L. Ron Hubbard and the origins of Scientology -- Beliefs and practices of the Church of Scientology -- The organizational structure of the Church of Scientology -- Researching Scientology -- 3. Transcendental Mediation : the questions of science and therapy -- Maharishi Mahesh Yogi and the arrival of Transcendental Meditation -- Beliefs and practices of Transcendental Meditation -- The growth and development of Transcendental Meditation -- Researching Transcendental Meditation -- 4. Ramtha and the New Age : the question of "dangerous cult" -- Who is JZ Knight and who is Ramtha? -- History and development of Ramtha's School of Enlightenment -- Beliefs and practices of Ramtha's School of Enlightenment -- RSE and the question of the "dangerous cult" -- Researching Ramtha -- 5. The Unification Church/The Family Federation : the brainwashing/deprogramming controversy -- Sun Myung Moon : savior from the East -- Doctrinal beliefs and ritual practices of the Unification Church -- The growth and organization of the Unification Church outside of Korea -- Brainwashing, deprogramming, and the Unification Church -- Researching the Unification Church -- 6. The Children of God/The Family International : the issue of sexuality -- Mo : David Berg and the origins of the Children of God -- Social organization of the Children of God/The Family -- Beliefs, rituals, and practices of the Children of God/The Family -- The Children of God/The family and the issue of sexuality -- Researching the Children of God/The Family -- 7. The Branch Davidians : the question of cults, media, and violence, part I -- The historical development of the Branch Davidians -- Beliefs and practices of the Branch Davidians under David Koresh -- The siege at Waco and the problem of mass media -- Researching the Branch Davidians -- 8. Heaven's Gate : the question of cults and violence, part II -- Ti, Do, and the origins of Heaven's Gate -- Beliefs and practices of Heaven's Gate -- Recruitment and social organization in Heaven's Gate -- The evolutionary level above humans : new religions, violence, and the media -- Researching Heaven's Gate -- 9. Wicca and witchcraft : confronting age-old cultural fears -- Gerald Gardner and the origins of modern witchcraft -- Social organization and development of modern witchcraft and Wicca -- Beliefs, rituals and practices of modern witchcraft and Wicca -- Satanic panic : the legacy of religious cult fears -- Researching modern Paganism -- 10. Rethinking cults : the significance of new religious movements -- Two perspectives : cults versus new religious movements -- New religions as experimental faiths.
Subjects: Religions.; Cults.;
Available copies: 1 / Total copies: 1
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Encyclopedia of business and finance. by Macmillan Reference USA (Firm),editor.; Gale (Firm);
Includes bibliographical references and index.v. 1. Accounting -- Accounting cycle -- Accounting : historical perspectives -- Accounting information systems -- Accreditation of business schools and programs -- Advertising -- Advertising agencies -- Agency theory -- American Institute of Certified Public Accountants -- American Management Association -- Americans with Disabilities Act of 1990 -- Antitrust legislation -- Artificial intelligence -- Associated of certified fraud examiners -- Audit committees -- Auditing -- Bailouts -- Balance of trade -- Bankruptcy -- Behavioral science movement -- Big data -- Bonds -- Brands and branding -- Budgets and budgeting -- Bureau of Labor Statistics -- Business cycle -- Business informatics -- Business networking -- Business synergy -- Business-business marketing (B2B) -- Capital investments -- Capital markets -- Careers : an overview -- Careers in accounting -- Careers in business/corporate law -- Careers in economics -- Careers in finance -- Careers in information processing -- Careers in management -- Careers in marketing -- Certifications, licensures, and designations -- Certified internal auditor -- Certified management accountant -- Change process -- Channels of distribution -- Circular flow -- Civil Rights Act of 1964 -- Collective bargaining -- Communication skills in business -- Communications in business -- Competition -- Compilation and review services -- Construction management -- Consumer advocacy and protection -- Consumer and business products -- Consumer behavior -- Consumer Bill of Rights -- Consumer Financial Protection Bureau -- Consumer price index -- Consumer Product Safety Act of 1972 -- Consumer protest -- Contracts -- Cooperative -- Copyrights -- Corporate education, training and development -- Corporate governance -- Corporate social responsibility and organizational ethics -- Corporations -- Cost allocation -- Cost-benefit analysis -- Costs -- Cost-volume-profit analysis -- COVID-19 -- Credit/debit/travel cards -- Crime and fraud -- Crowdfunding -- Currency exchange -- Customer service -- Cyber crime -- Cybersecurity -- Data analytics -- Databases -- Decision making -- Demographics -- Deregulation -- Derivatives -- Desktop publishing -- Digital marketing -- Discount stores -- Diversity, equity, and inclusion in the workplace -- Division of labor -- Dodd-Frank Act -- Doing business in another country -- Dropshipping -- Earnings management -- Economic analysis -- Economic development -- Economic indicators -- Economic Stimulus Act of 2008 and the American Recovery and Reinvestment Act of 2009 -- Economic systems -- Economics -- Economics : historical perspectives -- Edge computing -- Electronic commerce -- Electronic reporting tool -- Electronic surveys for business -- E-mail -- E-marketing -- Employee assistance programs -- Employee benefits -- Employee compensation -- Employee discipline -- Entrepreneurship -- Environmental Protection Agency -- Equal Employment Opportunity Act of 1972 -- Equal Pay Act of 1963 -- Ergonomics -- Ethics : an overview -- Ethics in accounting -- Ethics in economics -- Ethics in finance -- Ethics in information processing -- Ethics in law for business -- Ethics in management -- Ethics in marketing -- European Union -- Fascimiles/copies/reproductions -- Factors of production -- Fads -- Fair Packaging and Labeling Act of 1966 -- Federal Reserve System -- Federal Trade Commission Act of 1914 -- Finance -- Finance : historical perspectives -- Financial Accounting Standards Board -- Financial forecasts and projections -- Financial institutions -- Financial literacy -- Financial statement analysis -- Financial statements -- Fiscal cliff and debt ceiling -- Food and Drug Administration -- Food, Drug, and Costmetic Act of 1938 -- Forecasting in business -- Foreign Corrupt Practices Act of 1977 -- Forensic accounting -- Franchising -- Fraudulent financial reporting -- Freelance copywriter -- Generally accepted accounting principles -- Global recession -- Goods and services -- Government auditing standards -- Government financial reporting -- Government role in business -- Governmental Accounting Standards Board -- Governmental budgeting -- Grant writing -- Gross domestic product (GDP) -- Hardware -- Health and safety issues -- Home-based business -- Human relations -- Human resource management -- v. 2. Iconic brands -- Income -- Income tax : historical perspectives -- Individual investor -- Industry classifications -- Information, computing, and communications technologies for business -- Information processing -- Information processing : historical perspectives -- Information systems -- Information technology -- Institute of internal auditors -- Institute of Management Accountants -- Insurance -- Intellectual capital -- Interactive technology -- Interest rates -- Internal control systems -- Internal Revenue Service -- International Association of Administrative Professionals -- International business -- International Federation of Accountants -- International financial reporting standards -- International investment -- International marketing -- International Monetary Fund -- International trade -- Internet : historical perspectives -- Interstate commerce -- Interstate Commerce Commission -- Investory control -- Investments -- Job analysis and design -- Job enrichment -- Job satisfaction -- Labor unions -- Law in business -- Leadership -- Learning management systems -- Libor scandal -- Lifestyles -- Limited Liability Company -- Macroeconomics/microeconomics -- Management -- Management : authority and responsibility -- Management : historical perspectives -- Management information systems -- Management/leadership styles -- Manufacturing -- Market segmentation -- Marketing -- Marketing : historical perspectives -- Marketing mix -- Marketing research -- Mass marketing -- Meeting management -- Mergers and acquisitions -- Metropolitan and micropolitan statistical areas -- Monetary policy -- Money -- Money supply -- Monopoly -- Mortgages -- Motivation -- Multinational corporations -- Mutual funds -- National Association of State Boards of Accountancy -- National Business Education Association -- National Labor Relations Board -- National Retail Federation -- Negotiation -- Nonprofit organization management -- Not-for-profit accounting -- Occupational Safety and Health Administration (OSHA) -- Office layout -- Oligopoly -- Operations management -- Opportunity cost -- Organizational behavior and development -- Organizational structure -- Outsourcing in the business environment -- Packaging -- Paris Agreement -- Partnerships -- Patents -- Performance appraisal -- Performance audits -- Personal financial planning -- Personal selling -- Policy development -- Price fixing -- Pricing -- Privacy and security -- Product development -- Product labeling -- Product lines -- Product management -- Product mix -- Productivity -- Project management -- Promotion -- Public Company Accounting Oversight Board -- Public relations -- Publicity -- Quality assurance and quality control -- Records management -- Reengineering -- Remote conferencing -- Research in business -- Retailers -- Retargeting -- Return on investment -- Risk management -- Robinson-Patman Act of 1936 -- Sarbanes-Oxley Act of 2002 -- School to career movement -- Scientific management -- Securities Acts : requirements for accounting -- Securities and Exchange Commission -- Service industries -- Sexual harassment -- Sherman Antitrust Act of 1890 -- Single Audit Act of 1984 with amendments -- Small business administration -- Social marketing -- Social media in business -- Software -- Sole proprietorship -- Spreadsheets -- Staggers Rail and Motor Carrier Acts of 1980 -- Standard costing -- Standard-based work performance -- State Societies of CPAs -- Statements on management accounting -- Stock exchanges -- Stock indexes -- Stocks -- Strategic management -- Stress -- Student business organizations -- Supply and demand -- Supply chain management -- Sustainable development goals (SDGs) -- Target marketing -- Taxation -- Teams -- Telecommunications -- Telecommuting -- Temporary employment -- Time management -- Time value of money -- Total quality management -- Trade shows -- Trademarks -- Trading blocks -- Transfer payments -- Transportation -- Trip-bottom-line reporting -- Uniform Certified Public Accountant Examination -- United States economic recession (2007-2009) -- United States Government Accountability Office -- Voice messaging/voice mail -- Web-based project management systems -- Wholesalers -- Work measurement -- Workers' compensation.This encyclopedia covers five general areas: finance and banking; accounting; marketing; management; and information systems. Drawing on practical professional expertise as well as that of noted scholars, the contributors include executives, government administrators and scholars from leading business programs from around the United States.
Subjects: Business; Commerce; Finance; Finance;
On-line resources: https://libproxy.kirtland.edu/login?url=https://link.gale.com/apps/pub/10SO/GVRL?sid=gale_marc&u=lom_kirtlandcc -- Available online. Click here to access.;
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