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Gale e-commerce sourcebook [electronic resource] / by Burton, Virgil L.,editor.; Gale Group.;
"How-to" topics in e-commerce -- Directory of e-commerce associations, consultants, and other organizations -- Directory of leading e-commerce companies.Combines a variety of information including topical entries covering the most commonly asked questions relating to e-commerce. Topics include how to write business and marketing plans, secure financing, and evaluate candidates for designing a website. Covers directory listings of numerous associations, consultants, and other organizations related to e-commerce as well as the leading e-commerce companies worldwide.Description based on print version record.
Subjects: Electronic commerce; Electronic commerce;
© 2012., Gale,
On-line resources: https://libproxy.kirtland.edu/login?url=https://link.gale.com/apps/pub/9781414490458/GVRL?u=lom_kirtlandcc -- Available online. Click here to access.;
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Click millionaires : work less, live more with an internet business you love / by Fox, Scott C.;
Teaches the design principles that can be used to launch an online business that can be fulfilling and enjoyable.Includes bibliographical references and index.Redesigning your lifestyle for success. Work less, live more : becoming a click millionaire -- Passion vs. profits : setting your own lifestyle goals -- How to redesign your life and business -- Click millionaires lifestyle design exercises -- Click millionaires lifestyle business systems. Click millionaires lifestyle business design success principles -- Strategies to position yourself as a niche expert online today -- The amazing 10-step click millionaires expert program -- The best internet lifestyle businesses for you today. Digital publishing is the easiest way to start -- Publishing profitable email "noozles" -- Blogging to the bank -- Making money as a podcaster and internet radio star -- Your own (web) tv show -- Social networking communities for fun and profit -- Easy digital download and information product sales -- If you don't have a product of your own. Marketing and promoting other people's products -- Network marketing : the truth about MLM -- Fun, flexible freelancing as a lifestyle design strategy -- Copycat millionaires (and billionaires!) -- How to find your niche on the internet. Collect attention to build a profitable niche audience -- The click millionaires business niche identification method -- Testing customer demand before you waste your time -- Nuts and bolts : building your business and making money. Click millionaires systems for production and operations -- Easy content publishing strategies -- The secrets of online advertising -- Lifestyle lessons from click millionaire internet entrepreneurs. How to choose the best lifestyle business system for you -- The 10-step action plan for redesigning your life starting today -- Conclusion: winning click millionaires success strategies -- Epilogue: click millionaires reinvestment strategy.
Subjects: Electronic commerce.; Small business;
© c2012., American Management Association,
Available copies: 1 / Total copies: 1
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How to sell your art online : live a successful creative life on your own terms / by Huff, Cory,1980-; Morris, Cynthia(Illustrator),illustrator.;
The creation of the starving artist myth -- How successful artists think -- Find your niche and your ideal collectors -- Good art does not sell itself -- Tell stories and sales will happen -- Build a website that sells -- Build your most valuable business asset: your mailing list -- Social media and PR: how artists can be more social without it sucking away their souls -- Think like a marketer: let numbers inform your decisions."An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising--explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can't always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person--and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers--and sell their work without selling out."--Publisher's description.
Subjects: Art; Electronic commerce.; Internet marketing.; Online social networks.;
Available copies: 1 / Total copies: 1
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Sell online like a creative genius : a guide for artists, entrepreneurs, inventors, and kindred spirits / by Carey, Brainard.; Carey, Shiva,illustrator.;
Change the world -- The funnel explained -- Making your funnel and testing it -- Sending out bulk emails -- Growing your funnel -- Automation of sales -- Automation problems and solutions -- Building a remarketing campaign -- Selling without a funnel -- Raising capital."Building an online business is something every creative person can pursue, and Brainard Carey is here to show you how to sell your work independently and efficiently. You'll learn how to develop a presence, promote your business, and reach customers. Carey draws from his own extensive experience and real examples of artists and entrepreneurs who succeeded in selling their work online"--Page [4] of cover.
Subjects: Business enterprises; Internet marketing.; Electronic commerce.;
Available copies: 1 / Total copies: 1
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How information technology is conquering the world : workplace, private life, and society / by Olsen, Kai A.;
Includes bibliographical references and index.pt. 1. Fundamentals -- Welcome to the virtual world -- Information technology -- Formalization -- Cases of formalization -- Formalization levels -- Cases of formalization level -- Symbolic data -- Cost-benefit of formalization -- pt. 2. Constraints -- Computer intelligence -- Constraints on technology -- Case studies: technical constraints -- The devil is in the details -- Cultural constraints -- Case studies: cultural constraints -- Privacy and security -- Case study: Internet elections -- pt. 3. Usability -- Interactive computing -- Usability -- Simplicity -- Case: flexible user interfaces -- Bad systems -- pt. 4. System development -- Developing a system -- Software engineering -- Packages and ERP systems -- Simpler software development for niche companies -- Case 1. In-house programming -- Case 2. Developing apps -- pt. 5. Internet and WWW basics -- HTML and XML -- Internet protocols -- Development of web protocols -- E-mail, chat and text-messages (SMS) -- Browsers -- World Wide Web -- Searching the Web -- Organizing the Web: portals -- Web presence -- Mobile computing -- Automated Web and push technology -- Dynamic Web pages and the form tag -- Embedded scripts -- Peer-to-peer computing -- Social networks -- Web 2.0 -- pt. 6. Business-to-consumer applications -- Symbolic services: information providers -- Online symbolic services: case studies -- Long tail -- Online retail shopping, physical items -- A better model? -- pt. 7. Business-to-business applications -- Data exchange -- Formalized data exchange -- Electronic data interchange (EDI) -- XML -- Web services -- Automated value chain -- Electronic marketplaces -- Outsourcing -- pt. 8. Cloud computing and large data repositories -- Cloud computing -- Collecting data -- Automatic translation -- Case: proofreading -- Case: an adaptive system -- Crowdsourcing -- Cloud data for the individual: a personal assistant -- pt. 9. A digital world -- Continuously online -- Internet and democracy -- Changing the world -- Effects of IT technology -- Afterword.Information Technology (IT) is conquering the world. It affects our jobs, our lives as private citizens, and society. Its impact is greater than other technologies, such as railways, personal cars, and the telephone. However, while most can understand the potential and constraints of these technologies, IT is often experienced as a "black box," producing its effects without giving a clue as to how they are achieved. The aim of How Information Technology Is Conquering the World is to open this box and to offer a basic knowledge of the technology and how it works. We will then understand why IT can put toll booth operators, metro train engineers, and stockbrokers out of a job, but at the same time have limited impact on bus drivers, nurses, and teachers. This book focuses on the interface between the technologies and the real world in order to explore not only where these technologies have their advantages but also where their limitations become apparent. The difficulty of introducing a new technology is emphasized with the practical goal of enabling readers to use technology to full advantage. This book is useful for those involved in, affected by, or interested in the technology; for students taking an introductory course in computing; and for managers and others who are interested in seeing how this rapidly evolving technology will affect their lives, jobs, and businesses now and in the future. -- Publisher description.
Subjects: Internet.; Internet; Information technology.; Information technology; World Wide Web.; Electronic commerce.;
© ©2013., Scarecrow Press,
Available copies: 1 / Total copies: 1
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Word of mouse : 101+ trends in how we buy, sell, live, learn, work, and play / by Ostrofsky, Marc.;
Word of mouse and the way we live -- Word of mouse and the way we learn -- Word of mouse and the way we buy -- Word of mouse and the way we sell -- Word of mouse of the way we work -- Word of mouse and the way we play -- Word of mouse and the way we communicate -- (Bonus chapter!): as word of mouse grows, so does cyber crime!.In this groundbreaking new book, Ostrofsky reveals the ways that new technologies implant themselves in our daily lives and how we can easily take advantage of them to live, learn, buy, sell, work, play, communicate, and socialize better. This book gives you the tools you need to conquer information overload--and puts you in the driver's seat of the world's most potent technologies.
Subjects: Information technology; Information technology; Technological innovations; Internet; Electronic commerce;
© 2013., Simon & Schuster,
Available copies: 1 / Total copies: 1
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The Every, or at last a sense of order, or the final days of free will, or limitless choice is killing the world / by Eggers, Dave,author.;
"From the award-winning, bestselling author of The Circle comes an exciting new follow-up. When the world's largest search engine/social media company, The Circle, merges with the planet's dominant e-commerce site, it creates the richest and most dangerous--and, oddly enough, most beloved--monopoly ever known: The Every". An unlikely new hire at the Every, Delaney Wells is a former forest ranger and unwavering tech skeptic. She charms her way into an entry-level job with one goal in mind: to take down the company from within. With her compatriot, the not-at-all-ambitious Wes Makazian, they look for the Every's weaknesses, hoping to free humanity from all-encompassing surveillance and the emoji-driven infantilization of the species. But does humanity truly want to be free? -- adapted from back cover
Subjects: Satirical literature.; Dystopian fiction.; Social media; Monopolies; Electronic commerce; Information society; Online social networks; Internet industry;
Available copies: 1 / Total copies: 1
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Starting an online business all-in-one / by Belew, Shannon.; Elad, Joel,author.;
Start-up essentials. Starting from scratch ; Turning ideas into a viable internet business ; Getting real: creating a usable business plan ; Funding your online business ; Creating policies to protect your website and customers ; Setting up shop: what you need for online efficiency -- Legal and accounting. Minding the law ; Choosing the right foundation: from partnerships to corporations ; The trademark-and-copyright two-step ; Accounting for taxes (and then some) -- Website functionality and aesthetics. What's in a (domain) name? ; Designing for user experience ; Building a site without spending a fortune ; Finding the host with the most ; Developing content that satisfies visitors and search engines ; Going beyond beta and launching your site -- Online and operating. Determining your revenue model ; Making money with affiliate programs ; Turning information into profit: from e-books to webinars ; Paying with the right payment options ; Putting the (shopping) cart before the horse ; Taking inventory ; Fulfilling expectations and orders -- Managing security risks. Understanding security and your risks ; Developing a plan: security and business continuity ; Spotting and thwarting hackers and net-thieves ; Locking down your site and your business -- Online marketing basics. Jump-starting traffic and driving sales ; Your own public relations for the web ; Web marketing at work ; Converting browsers to buyers ; Analyzing and monitoring your customers ; Mastering search engines, optimization, and rankings -- Retail to e-tail. Expanding online to keep and grow customers ; Managing the differences between in-store and online commerce ; Window dressing for the online display ; Making in-store customers loyal online shoppers ; Revving up with mobile marketing, social media, and more ; Troubleshooting the transition to online retail -- E-commerce fundamentals. Starting up with e-commerce functionality ; Mastering the Amazon ; Web-ify your store with shopify ; Making eBay the way -- E-business for the nonprofit. Raining donations: fundamentals for online giving ; Adding online moneymakers to an existing site ; Growing an active donor base: your virtual community ; Identifying online marketing strategies that fit the cause ; Legal considerations for nonprofit organizations -- E-commerce trends and market opportunities. Discovering niche markets ; Building business via social commerce ; Evaluating the SaaS model: selling software and apps ; Generating opportunities through the generations: millennials, boomers, and beyond -- E-commerce advanced. Mapping the digital buyer's journey ; Getting personal with content marketing ; Listening to the voice of the customer ; Overhauling an aging online business ; Expanding products to increase stagnant sales ; Transitioning a small site into big business."11 books in 1! Startup essentials; Legal and accounting; Web site functionality and aesthetics; Online and operating; Managing security risks; Online marketing basics; Retail to e-tail; E-commerce fundamentals; E-business for the nonprofit; E-commerce trends and market opportunities; E-commerce advanced."--Cover.
Subjects: Business enterprises; New business enterprises; Internet marketing.; Electronic commerce.; Web sites; Fund raising.;
Available copies: 1 / Total copies: 1
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The upstarts : how Uber, Airbnb, and the killer companies of the new Silicon Valley are changing the world / by Stone, Brad.;
Includes bibliographical references (pages 337-358) and an index.The trough of sorrow: The early years of Airbnb -- Jam sessions: The early years of Uber -- The nonstarters: SeamlessWeb, Taxi Magic, Cabulous, Couchsurfing, Zimride -- The growth hacker: How Airbnb took off -- Blood, sweat, and ramen: How Uber conquered San Francisco -- The wartime CEO: Airbnb fights on two fronts -- The playbook: Uber's expansion begins -- Travis's law: The rise of ridesharing -- Too big to regulate: Airbnb's fight in New York City -- God view: Uber's rough ride -- Escape velocity: Fights and fables with Airbnb -- Global mega-unicorn death match!: Uber versus the world.Ten years ago, the idea of getting into a stranger's car, or walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. Led by people like Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the story of two new titans of business and a dawning age of tenacity, conflict, and wealth. In Brad Stone's account of the most radical companies of the new Silicon Valley, we discover how it all happened.
Subjects: Airbnb (Firm); Uber (Firm); New business enterprises; Entrepreneurship; Electronic commerce; Bed and breakfast accommodations; Ridesharing; Sharing; Peer-to-peer travel.;
Available copies: 1 / Total copies: 1
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Business plans handbook. [electronic resource] : a compilation of actual business plans developed by small businesses throughout North America / by Pearce, Lynn M.,editor.; Gale Group.;
Beauty salon -- Campground -- Car wash -- Concrete coating company -- Custodial cleaning company -- Daycare -- Dentist's office -- E-commerce website producer -- Entertainment production, distribution and performance company -- General staffing company -- Go-cart designer and supplier -- Home inspection company -- Information technology personnel agency -- Online payment services -- Online woodworking manufacturing & retailing -- Plumbing service -- Senior care facility -- Sports bar and grille -- Sports tournament organizer.Collection of actual business plans from businesses in the manufacturing, retail and service industries, with company names and addresses changed. Includes: business plan template, fictional business plans, listing of organizations, agencies, and consultants; a glossary; and an updated bibliography. Aimed at entrepreneurs seeking funding for small businesses in North America.Description based on print version record.
Subjects: Small business; Business planning; Small business; New business enterprises; Entrepreneurship; Beauty shops.; Camp sites, facilities, etc.; Car wash industry.; Concrete coatings.; Cleaning personnel.; Day care centers.; Dental offices.; Electronic commerce.; Television broadcasting.; Employment agencies.; Karts (Automobiles); Dwellings; Information technology.; Electronic funds transfers.; Woodworking industries.; Plumbing industry.; Nursing homes.; Restaurants.; Sports tournaments.;
© c2007., Gale,
On-line resources: https://libproxy.kirtland.edu/login?url=https://link.gale.com/apps/pub/9781414409856/GVRL?u=lom_kirtlandcc -- Available online. Click here to access.;
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