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Start at the End : How to Build Products That Create Change. by Wallaert, Matt.;
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subjects: Electronic books.; Product design.; Consumer behavior.;
On-line resources: https://ebookcentral.proquest.com/lib/kirtland-ebooks/detail.action?docID=6070537 -- Available online. Click here to access.;
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The Popcorn report : Faith Popcorn on the future of your company, your world, your life / by Popcorn, Faith.;
Subjects: Business forecasting.; Consumer behavior;
© 1992., HarperBusiness,
Available copies: 1 / Total copies: 1
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Cool : how the brain's hidden quest for cool drives our economy and shapes our world / by Quartz, Steven.; Asp, Anette,1976-;
Includes bibliographic references (pages 247-275) and index."A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids, while hip beer connoisseurs flaunt their knack for distinguishing a Kölsch from a pilsner. How did this pervasive desire for "cool" emerge, and why is it so powerful today that it is a prime driver of the global economy? In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these revolutionary insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem. Surprising at every turn, Cool will change the way you think about money, status, desire, and choice"--"A bold argument that our "quest for cool" shapes modern culture and the global economy"--The consumption mystery -- The three consumers within -- Cool on the brain -- Consumer evolution -- Status seeking and the rebel instinct -- Darwin goes shopping -- Rebel cool -- DotCool.
Subjects: Consumer behavior.; Consumption (Economics); Brain.;
Available copies: 1 / Total copies: 1
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Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers / by Fromm, Jeff.; Read, Angie.author.;
Includes bibliographical references and index.Who is Gen Z? -- Mobile and social from birth -- New communication rules -- A matter of influence -- Brand me -- New kids on the shopping block -- Hot brands and cool ideas -- What's next?"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect with them. Based on original research and in-depth interviews, the book walks you through the new rules of marketing, explaining how to capture the hearts of young people who hate conspicuous ads"--
Subjects: Young adult consumers; Target marketing.; Consumer behavior.;
Available copies: 1 / Total copies: 1
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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / by Turow, Joseph.;
Includes bibliographical references (pages 277-314) and index.A frog slowly boiled -- The discriminating merchant -- Toward the data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now?"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."--
Subjects: Consumer profiling.; Consumer behavior.; Marketing; Customer services;
Available copies: 1 / Total copies: 1
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Cheap : the high cost of discount culture / by Shell, Ellen Ruppel,1952-;
Includes bibliographical references (p. [281]-285) and index.An Atlantic correspondent uncovers the true cost--in economic, political, and psychic terms--of our penchant for making and buying things as cheaply as possible, providing evidence that "buying cheap" has resulted in a host of socioeconomic ills that include a blighted landscape, escalating debt (both personal and national), stagnating incomes, and fraying communities.Discount nation -- The founding fathers -- Winner take nothing -- The outlet gambit -- Markdown madness -- Death of a craftsman -- Discounting and its discontents -- Cheap eats -- The double-headed dragon -- The perfect price.
Subjects: Discount houses (Retail trade); Consumer behavior;
© 2009., Penguin Press,
Available copies: 1 / Total copies: 1
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The green bundle : pairing the market with the planet / by Delmas, Magali A.; Colgan, David,1979-author.;
Includes bibliographical references and index.What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist."The market for green products has expanded rapidly over the last decade, but most consumers need something more to motivate their purchases. Magali A. Delmas and David Colgan offer some of the best and most effective communication techniques for pushing consumers to see the total package in green products -- the "green bundle" that's environmentally friendly, but also offers improved performance, health benefits, savings, and status. Combining insights from sustainable business and behavioral economics, this book shows managers how to lead buyers from information to action. Whether looking to win over the consumer or understand how to create the next tipping point in green consumption, this is the guide for you"--
Subjects: Green marketing.; Green products.; Consumer behavior;
Available copies: 1 / Total copies: 1
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Secondhand : travels in the new global garage sale / by Minter, Adam,1970-;
Includes bibliographical references (pages [283]-291) and index.Preface: the donation door -- Empty the nest -- Decluttering -- The flood -- The good stuff -- Danshari -- Our warehouse is a four-bedroom house -- Frayed below the stitch -- Good as new -- Enough to sell -- And it lasts forever -- A rich person's broken thing -- More suitcases."In Secondhand, journalist Adam Minter takes us on an unexpected adventure into the often-hidden, multibillion-dollar industry of reuse: thrift stores in the American Southwest to vintage shops in Tokyo, flea markets in Southeast Asia to used-goods enterprises in Ghana, and more. Along the way, Minter meets the fascinating people who handle-and profit from-our rising tide of discarded stuff, and asks a pressing question: In a world that craves shiny and new, is there room for it all?"--
Subjects: Secondhand trade.; Consumer behavior.; Minter, Adam, 1970-; Sales personnel;
Available copies: 1 / Total copies: 1
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Hoodwinked : how marketers use the same tactics as cults / by Einstein, Mara,author.https://id.oclc.org/worldcat/entity/E39PCjrfghqC9BjQCPDJJTdQpX;
Includes bibliographical references (pages 231-252) and index.Introduction: here a cult, there a cult, everywhere a cult cult -- Section 1: the cult and marketing landscape -- The cult trap -- Cult-y brands and branded cults -- The college cult: a case study -- Section 2: multilevel marketing: the canary in the cult and marketing coalmine -- MLMs are pyramid schemes, aka cults -- Aunt Susie got sucked in by the marketing...And the "hey hun" -- How to become an ex-MLMer -- Section 3: influencers as "cult lite" -- Influencers mutate from content creators to cult brands -- Getting hooked on an influencer...and what they're selling -- From skincare to coaching to cryptocurrency -- Section 4: from "cult lite" influencers to social media extremism -- Algorithms and "anger" fuel influencer extremism -- Religion meets online extremism -- Climbing out of the online rabbit hole."Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it"--
Subjects: Marketing; Marketing; Multilevel marketing.; Social responsibility of business.; Consumer behavior.;
Available copies: 1 / Total copies: 1
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Nudge : improving decisions about health, wealth, and happiness / by Thaler, Richard H.,1945-; Sunstein, Cass R.;
Includes bibliographical references (p. 281-302) and index.Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge? -- Choice architecture -- Save more tomorrow -- Naive investing -- Credit markets -- Privatizing social security : Smorgasboard style -- Prescription drugs, Part D for daunting -- How to increase organ donations -- Saving the planet -- Improving school choices -- Should patients be forced to buy lottery tickets? -- Privatizing marriage -- A dozen nudges -- Objections -- The real third way -- Bonus chapter : twenty more nudges -- Postscript : November 2008.Offering a study of the application of the science of choice, a guide that uses examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests.
Subjects: Economics; Choice (Psychology); Decision making; Consumer behavior.; Economics; Choice (Psychology); Decision making; Consumers.; Gezondheidszorg.; Overheidsbeleid.; Alltag.; Entscheidungsverhalten.; Verbesserung.;
© 2009., Penguin Books,
Available copies: 1 / Total copies: 1
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