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Fit to bust : how great companies fail / by Phillips, Tim,1967-;
Includes bibliographical references and index.
Subjects: Business failures.; Management.; Business failures; Management;
© 2011., Kogan Page,
Available copies: 1 / Total copies: 1
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Death of a salesman [videorecording] / by SchloÌndorff, Volker.; Hoffman, Dustin,1937-; Durning, Charles,1923-; Reid, Kate.; Lang, Stephen,1952-; Malkovich, John.; North, Alex.; Blackwood, Christian.; Miller, Arthur,1915-Death of a salesman.; Castle Hill Productions.; Image Entertainment (Firm);
DVD; Dolby Digital mono.Dustin Hoffman, Charles Durning, Kate Reid, Stephen Lang, John Malkovich.Music by Alex North.MPAA rating: Not rated.Dark drama of a failed man, Willy Loman, whose life did not measure up to his expectations. Movie made for television.
Subjects: Made-for-TV movies.; Business failures; Sales personnel; Fathers and sons;
© 2002., Image Entertainment,
Available copies: 1 / Total copies: 1
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Adapt : why success always starts with failure / by Harford, Tim,1973-;
Includes bibliographical references (p. [285]-324) and index.Adapting -- Conflict, or, How organisations learn -- Creating new ideas that matter, or, Variation -- Finding what works for the poor, or, Selection -- Climate change, or, Changing the rules for success -- Preventing financial meltdowns, or, Decoupling -- The adaptive organisation -- Adapting and you.This book outlines a counterintuitive approach to changing the world by assessing its failures, drawing on myriad disciplines to argue that complex challenges must be met through adaptive trial-and-error practices that do not depend on expert opinions or ready-made solutions. The author shows us a new and inspiring approach to solving the most pressing problems in our lives. When faced with complex situations, we have all become accustomed to looking to our leaders to set out a plan of action and blaze a path to success. He argues that today's challenges simply cannot be tackled with ready-made solutions and expert opinion; the world has become far too unpredictable and profoundly complex. Instead, we must adapt. Weaving together psychology, evolutionary biology, anthropology, physics, and economics, along with the compelling story of hard-won lessons learned in the field, he makes a case for the importance of adaptive trial and error in tackling issues such as climate change, poverty, and financial crises, as well as in fostering innovation and creativity in our business and personal lives. Taking us from corporate boardrooms to the deserts of Iraq, this book explains the necessary ingredients for turning failure into success. It is a handbook for surviving and prospering in our complex and ever-shifting world.
Subjects: Failure (Psychology); Success in business.; Adaptability (Psychology);
© 2012, c2011., Picador,
Available copies: 1 / Total copies: 1
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Creating a successful marketing strategy for your small new business / by Stasch, Stanley F.;
Includes bibliographical references and index.Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful.
Subjects: Marketing; Strategic planning.; New business enterprises.; Small business.;
© c2010., Praeger/ABC-CLIO,
Available copies: 1 / Total copies: 1
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Business brilliant : surprising lessons from the greatest self-made business icons / by Schiff, Lewis.;
Includes bibliographical references and index.Business brilliant -- Do what you love, but follow the money -- Save less, earn more -- Imitate, don't innovate -- Know-how is good, "know-who" is better -- Win-win is a loser -- Spread the work, spread the wealth -- Nothing succeeds like failure -- Mastering the mundane.Combines storytelling with research and practical guidance to shatter commonly held myths about wealth and identifies the seven distinct principles practiced by successful individuals.
Subjects: Success in business.; Career development.; Wealth.;
© c2013., HarperBusiness,
Available copies: 1 / Total copies: 1
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Failure to communicate : how conversations go wrong and what you can do to right them / by Weeks, Holly.;
Subjects: Business communication.; Interpersonal communication.; Oral communication.;
© 2010., Harvard Business ; McGraw-Hill [distributor],
Available copies: 1 / Total copies: 1
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A social strategy : how we profit from social media / by Piskorski, Mikolaj Jan.;
Includes bibliographical references (pages 259-266) and index.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it, providing not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
Subjects: Internet marketing.; Social media; Online social networks;
Available copies: 1 / Total copies: 1
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Brand failures : the truth about the 100 biggest branding mistakes of all time / by Haig, Matt.;
Includes bibliographical references and index.Introduction. Why brands fail ; Brand myths ; Why focus on failure? -- Classic failures. New Coke ; The Ford Edsel ; Sony Betamax ; McDonald's Arch Deluxe -- Idea failures. Kellogg's Cereal Mates ; Sony's Godzilla ; Persil Power ; Pepsi ; Earring Magic Ken ; The Hot Wheels computer ; Corfam ; RJ Reynolds' smokeless cigarettes ; La Femme ; Radion ; Clairol's 'Touch of Yoghurt' shampoo ; Pepsi AM ; Maxwell House ready-to-drink coffee ; Campbell's Souper Combo ; Thirsty Cat! and Thirsty Dog! -- Extension failures. Harley Davidson perfume ; Gerber Singles ; Crest ; Heinz All Natural Cleaning Vinegar ; Miller ; Virgin Cola ; Bic underwear ; Xerox Data Systems ; Chiquita ; Country Time Cider ; Capital Radio restaurants ; Smith and Wesson mountain bikes ; Cosmopolitan yoghurt ; Lynx barbershop ; Colgate Kitchen Entrees ; LifeSavers Soda ; Pond's toothpaste ; Frito-Lay Lemonade -- PR failures. Exxon ; McDonald's - the McLibel trial ; Perrier's benzene contamination ; Pan Am ; Snow Brand milk products ; Rely tampons ; Gerber's PR blunder ; RJ Reynold's Joe Camel campaign ; Firestone tyres ; Farley's infant milk -- Culture failures. Kellogg's in India ; Hallmark in France ; Pepsi in Taiwan ; Schweppes Tonic Water in Italy ; Chevy Nova and others ; Electrolux in the United States ; Gerber in Africa ; Coors in Spain ; Frank Perdue's chicken in Spain ; Clairol's Mist Stick in Germany ; Parker Pens in Mexico ; American Airlines in Mexico ; Vicks in Germany ; Kentucky Fried Chicken in Hong Kong ; CBS Fender ; Quaker Oats' Snapple -- People failures. Enron ; Arthur Andersen ; Ratner's ; Planet Hollywood ; Fashion Café ; Hear'Say ; Guiltless Gourmet -- Business cycle failures. Lehman Brothers (1844-2008) ; Marconi 1896-2001 and 2005 -- Rebranding failures. Consignia ; Tommy Hilfiger ; ONdigital to ITV digital ; Windscale to Sellafield ; Payless Drug Store to Rite Aid Corporation ; British Airways ; MicroPro -- Internet and new technology failures. Pets.com ; VoicePod ; Excite@Home ; WAP ; Dell's Web PC ; Intel's Pentium chip ; IBM's Linux graffiti ; boo.com ; Google -- Tired brands. F.W. Woolworth ; Oldsmobile ; Pear's soap ; Ovaltine ; Kodak ; Polaroid ; Rover ; Moulinex ; Nova magazine ; Levi's ; Kmart ; The Cream nightclub ; Yardley cosmetics.
Subjects: Branding (Marketing); Brand loyalty.; Brand choice.;
© 2011., Kogan Page,
Available copies: 1 / Total copies: 1
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Little Rock : race and resistance at Central High School / by Anderson, Karen,1947-;
Includes bibliographical references and index.Mapping change : Little Rock forges a desegregation plan -- "Occupied Arkansas" : class, gender, and the politics of resistance -- Uncivil disobedience : the politics of race and resistance at Central High School, 1957-1958 -- The politics of school closure : massive resistance put to the test, 1958-1959 -- The politics of fear and gridlock -- Politics as usual : reviving the politics of tokenism. -- Conclusions. Little Rock and the legacies of Brown v. Board of Education.After the Supreme Court struck down racial segregation in public schools, Arkansas Governor Orval Faubus called up the National Guard to surround Little Rock Central High School, preventing black students from going in. On September 25, 1957, nine black students, escorted by federal troops, gained entrance. With grace and depth, Little Rock provides fresh perspectives on the individuals, especially the activists and policymakers, involved in these dramatic events. Looking at a wide variety of evidence and sources, Karen Anderson examines American racial politics in relation to changes in youth culture, sexuality, gender relations, and economics, and she locates the conflicts of Little Rock within the larger political and historical context. Anderson considers how white groups at the time, including middle class women and the working class, shaped American race and class relations. She documents white women's political mobilizations and, exploring political resentments, sexual fears, and religious affiliations, illuminates the reasons behind segregationists' missteps and blunders. Anderson explains how the business elite in Little Rock retained power in the face of opposition, and identifies the moral failures of business leaders and moderates who sought the appearance of federal compliance rather than actual racial justice, leaving behind a legacy of white flight, poor urban schools, and institutional racism.
Subjects: School integration; Central High School (Little Rock, Ark.); African American students; African Americans; School integration;
© c2010., Princeton University Press,
Available copies: 1 / Total copies: 1
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Branded : branding in sport business / by Lee, Jason W.;
Includes bibliographical references."Branded: Brandingin Sport Business examines significant brands associated with sport. The brands profiled in this work identify successful practices (and sometimes failures) that have been utilized by sport business to cultivate brand equity. The concept of branding is important and has generated great interest in academic and professional circles. Brands range from a collection of images that represent products to a variety of symbols associated with products, and their producers and consumers build associations with and affinities to these brands. By accumulating all of the information connected to the companies, people, places, goods, and services of the brands, this work will provide points for discussion and further examination of some of the most, and least, successful brands."--BOOK JACKET.1. Introduction to branding / Kimberly S. Miloch -- Part I. Apparel and equipment -- 2. Akadema: innovation on the diamond / Jason W. Lee -- 3. Heelys: these shoes are on a roll / Jason W. Lee -- 4. Life is good: it's all about living the good life / Jason W. Lee -- 5. Mossy Oak: it's not a passion, it's an obsession / Eric Forsyth -- 6. Roots: branding to the world, one beret at a time / Patrick Kraft -- 7. Under Armour: protect this brand! / Patrick Kraft, Jason W. Lee, Fritz G. Polite -- Part II. Sports properties, leagues, and events -- 8. The Harlem Globetrotters: a truly global brand / Steven N. Waller, Fritz G. Polite -- 9. Montgomery Biscuits: rising to the top of minor league brands / Jason W. Lee -- 10. The National Hot Rod Association: a brand on the fast track to success / Andrea N. Eagleman -- 11. Professional Bowlers Association: revamped and ready to go / Dan Drane -- 12. The rebranding of a franchise: the Tampa Bay Buccaneers / Fritz G. Polite, Steven N. Waller -- 13. World Baseball Classic: Major League Baseball attempts to build its brand internationally / Mark S. Nagel, Matthew T. Brown -- Part III. Primarily non-sport entities that use sport to enhance brands -- 14. FedEx: access to the world / Kimberly S. Miloch -- 15. Home Depot: it's time to... / Kimberly S. Miloch -- 16. Coca-Cola: demand the genuine / Kimberly S. Miloch -- 17. McDonald's: I'm lovin' it / Kimberly S. Miloch -- 18. Mountain Dew: taking soft drinks to the extreme / Jason W. Lee -- 19. Red Bull New York: to build or not to build off of the parent company's image? / Greg Letter, Brian Rothschild -- Part IV. Media, memorabilia, people, and places -- 20. Madden NFL: bringing the league to the consumer / Galen Clavio -- 21. Nintendo Wii: revolutionizing the video game industry / Galen Clavio -- 22. Mitchell & Ness: the evolution of the premier retro sports apparel provider / Coyte G. Cooper -- 23. Steiner Sports: the best in authentic memorabilia / Raymond G. Schneider -- 24. Topps: from penny gum to priceless trading cards / Raymond G. Schneider -- 25. David Beckham: soccer's global brand / John Vincent, John S. Hill, Jason W. Lee -- 26. Deion Sanders: the evolution of "Prime Time" / Mark S. Nagel, Richard M. Southall -- 27. Maria Sharapova: the WTA's "it girl" / John Vincent, John S. Hill -- 28. Tiger Woods: the first billion-dollar athlete / Pamela C. Laucella -- 29. Bass Pro Shops: the great outdoors... pass it on / Jason W. Lee, Eric Forsyth, Emily Bruce -- 30. The skinny on Curves for Women / Jennifer J. Kane -- Part V. Controversies and failure -- 31. Down, but not out: World Wrestling Entertainment's dance with death / Jason W. Lee, Matthew J. Bernthal -- 32. Grappling with questions: marketing the WWE brand to youth / Matthew J. Bernthal, Jason W. Lee -- 33. USSTC and smokeless tobacco sponsorship in sport: a good idea or just blowing smoke? / Jason W. Lee -- 34. The WUSA: why did women's professional soccer fail in the United States? / Richard M. Southall, Mark S. Nagel.
Subjects: Sports; Sports; Branding (Marketing); Advertising; marketing; sponsoring; marque de commerce; publicité (commerce);
© c2010., Carolina Academic Press,
Available copies: 1 / Total copies: 1
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Results 1 to 10 of 55 |