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- Pitch perfect : how to say it right the first time, every time / by McGowan, Bill,author.; Bowman, Alisa.;
- Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you.
- Subjects: Business presentations.; Interpersonal communication.;
- © [2014], Harper Business, an imprint of HarperCollins Publishers,
- Available copies: 1 / Total copies: 1
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