Practical marketing for the academic library / Stephanie Espinoza Villamor and Kimberly Shotick.
"This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"-- Provided by publisher.
Record details
- ISBN: 9781440872228
- ISBN: 1440872228
- Physical Description: 137 p.; 24 cm.
- Publisher: Santa Barbara, California : Libraries Unlimited, [2022]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Building Your Team -- Defining Your Areas -- Marketing for the Mind -- Marketing from the Heart -- Diversity, Equity, and Inclusion -- Assessing the Program -- Marketing to Faculty, Staff, and Administration. |
Search for related items by subject
Subject: | Academic libraries > Marketing. Academic libraries > Public relations. Libraries and colleges. Academic libraries > United States > Case studies. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | Z 716.3 .V55 2022 | 30775305566235 | General Collection | Available | - |
Practical Marketing for the Academic Library
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Summary
Practical Marketing for the Academic Library
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.